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New Hope Liuhe: Building an Integrated Agri-Food Business
Reinhardt, Forest L.; Lin, Shu; Kindred, Natalie; Dai, Nancy HuaCaso HBS-720009-EDirección estratégicaIn October 2018, LIU Chang (Angela), chairman of Beijing-based New Hope Liuhe (NHL), was considering the strategy of the firm. With $9 billion in sales and a presence in nearly 20 countries, NHL was China's largest animal feed producer and a major pork and poultry producer and processor. The firm also marketed a range of food products to consumers. This case describes NHL's entrepreneurial beginnings, growth, and recent efforts to transform from ...Desde 8,20 €