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Positioning Carly Fiorina in 2016: The Citizen Leader
Whitler, Kimberly A.; Yemen, GerryCaso DARDEN-M-0896-EMarketingThe material in this case can be used to determine brand positioning and brand essence statements in the context of presidential campaigns. The case presents the 2016 nominating process where 18 major contenders were vying to be the Republican Party’s presidential candidate. The challenge is focused on Carly Fiorina who was largely unknown and faced obstacles that more familiar candidates did not. To make it to the finish line, she would need to ...Desde 8,20 €
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HP and Autonomy: Who's Accountable?
Hopkins, Justin J.; Yemen, GerryCaso DARDEN-C-2408-EContabilidad y controlWritten using public sources, this case uses Hewlett-Packard’s (HP) purchase of Autonomy Corporation (Autonomy) to analyze the accounting treatment for the acquisition and subsequent goodwill impairment. While the case focuses on the accounting for mergers and acquisitions, it also provides for a variety of other discussion topics such as the effect of managerial incentives and CEO succession on accounting outcomes, managerial “spin” on disclosur...Desde 8,20 €
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HP and Autonomy: Who's Accountable?
Hopkins, Justin J.; Yemen, GerryCaso DARDEN-C-2408-FRContabilidad y controlWritten using public sources, this case uses Hewlett-Packard’s (HP) purchase of Autonomy Corporation (Autonomy) to analyze the accounting treatment for the acquisition and subsequent goodwill impairment. While the case focuses on the accounting for mergers and acquisitions, it also provides for a variety of other discussion topics such as the effect of managerial incentives and CEO succession on accounting outcomes, managerial “spin” on disclosur...Desde 8,20 €
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Goldman Sachs Goes to Rikers Island
Loutskina, Elena; Frank, Mary Margaret; Yemen, Gerry; Maiden, Stephen E.Caso DARDEN-F-1807-EFinanzasYi Hua, the leader of an impact-investing initiative at Goldman Sachs, was examining a new financial arrangement in a proposed public-private partnership called the Rikers Island Social Impact Bond (SIB). The proposed SIB was the result of a partnership between Goldman Sachs, the New York City (NYC) Department of Correction, Bloomberg Philanthropies, and three nongovernmental organizations (NGOs)-MDRC, Osborne Association (Osborne), and the Vera ...Desde 8,20 €
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GTSI Corporation: Mission Impossible? (B)
Horniman, Alexander B.; Yemen, GerryCaso DARDEN-OB-0967-ELiderazgo y Dirección de personasThis undisguised case is appropriate for graduate-level organizational behavior, strategy, and leadership courses. Readers will be put in the shoes of a seasoned change agent hired to transform a publicly owned company on the brink of bankruptcy. The B case reveals CEO James Leto’s strategic plan and adds a twist. Numerous internal changes take place as the firm is transformed. The issue is whether external stakeholders such as customers, investo...Desde 5,74 €
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Dennis Paustenbach: I Never Thought of It as Work
Clawson, James G.; Yemen, GerryCaso DARDEN-OB-0988-ELiderazgo y Dirección de personasSuitable for graduate level and executive education programs, this undisguised case describes the life of Dennis Paustenbach, president and CEO of ChemRisk, and what, to his mind, is the typical life of a senior executive: many demands on one’s time, multiple projects, and serious consequences for inattention, both personally and professionally. This case can be used to teach students about individual behavior, Type A behavior, time and priority ...Desde 8,20 €
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Wal-Mart China: Tian Tian Pingjia
Weiss, Elliott N.; Simko, Paul J.; Modica, Marc W.; Li, Wei; Yemen, GerryCaso DARDEN-OM-1472-EServicios y operacionesHaving taken stock of where the division was, Scott Price, Wal-Mart China's interim CEO, wanted to lay the groundwork to be able to hand over the reins to the new CEO with an idea of where it was headed. At the end of his assignment, Price would like to leave a report with recommendations that would help position the next leader to be even more successful. What did day-to-day operations look like in 2012? Was there urgency anywhere along the line...Desde 8,20 €
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Mauboussin Japan: A French Gem in Asia
Delecolle, Thierry; Kamin, Ronald G.; Parguel, Beatrice; Yemen, GerryCaso DARDEN-M-0853-EMarketingAs marketers love to teach students, differentiation must be the focal point of marketing strategy. But what happens when a firm's competitive set is shared by similar customers, perceived differentiation is weak among rivals, and loyalty is a thing of the past? This was the dilemma the French luxury jeweler Mauboussin faced: how to leverage its iconic brand to access new customers, domestically and abroad, and through new channels, while preserv...Desde 8,20 €
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Hillenbrand: Thinking Beyond the Certain
Fairchild, Gregory B.; Yemen, GerryCaso DARDEN-S-0243-EDirección estratégicaFor years, the death care business looked good on paper for Hillenbrand, Inc.: the company had EBITDA margins of more than 26% in an industry that historically presented itself as stable, profitable, and highly predictable. With strong financial performance and a solid position as market leader, how does one know when being better isn’t enough? Although Hillenbrand remained highly profitable, a decline in the annual burial rate and increased dema...Desde 8,20 €