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An Entrepreneur in the Educational World (A): Superintendent Pamela Moran
Yemen, Gerry; Quinn, Ryan W.Caso DARDEN-OB-1006-ELiderazgo y Dirección de personasThe superintendent’s A case has Pamela Moran concerned about losing one of her up-and-coming administrative stars, who had accepted the position of principalship at Greer two years earlier. Moran had also heard whispers that she may lose a former TFA educator and a seasoned principal in a middle-class school because of his desire to lead in a more challenging environment. What should she do about the principal who was struggling and the principal...Desde 8,20 €
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Mauboussin Japan: A French Gem in Asia - Teaching Note
Delecolle, Thierry; Kamin, Ronald G.; Parguel, Beatrice; Yemen, GerryNota del Instructor DARDEN-M-0853TN-EMarketingTeaching note for product M-0853Desde 0,00 €
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Charles Pratt and the First Nations University (A)
Davidson, Martin N.; Yemen, GerryCaso DARDEN-OB-0909-ELiderazgo y Dirección de personasCan you imagine stepping up to lead an organization in the midst of crisis? In the A case, a professor of business administration at the First Nations University of Canada (FNUniv) has submitted his résumé at the close of an assembly meeting to be considered along with five others to take over the role of interim president. As he waits for the decision, he thinks about the situation ahead of him. Public accusations of fiscal mismanagement and vio...Desde 8,20 €
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Taking a Mexican Company Global-The CEMEX Way
Venkataraman, S.; Allayannis, George (Yiorgos); Yemen, GerryCaso DARDEN-S-0194-EDirección estratégicaSuitable for MBA, Executive MBA, GEMBA, and executive education programs, this case uses CEMEX, a global cement producer based in Mexico, to set the stage for unfolding an analysis of a growth through acquisition strategy. It offers a discussion about the firm’s overall strategy to acquire on a global scale instead of growing organically and provides an opportunity to introduce basic financial, marketing, and operational terms that can be explore...Desde 8,20 €
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Buick at a Crossroads: Building Brand Momentum
Whitler, Kimberly A.; Yemen, Gerry; Wells, Graham D.Caso DARDEN-M-0907-EMarketingFew cases allow the student to understand the relationship between brand strategy, marketing strategy, implementation, and analysis. While some conceive of the process as being sequential, this case demonstrates that in fact, this process is more fluid, and that implementation and analysis impact subsequent strategy. This field-based case provides a rare glimpse into the turnaround of a brand that was all but dead. After Buick suffered more th...Desde 8,20 €