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Save the Children (B): Epilogue
Riefberg, Vivian; Yemen, GerryCaso DARDEN-OB-1384Liderazgo y Dirección de personasThis case set uses a humanitarian aid organization, Save the Children, to set the stage for analyzing a crisis and the CEO’s strategy of leading through uncertainty. The case provides only the minimal information the decision-maker had at the time and gives a sense of the complexity around that fact. It introduces issues around basic communication, strategy, and crisis uncertainties that can be explored in subsequent classes. The material include...Desde 5,74 €
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Save the Children (B): Epilogue
Riefberg, Vivian; Yemen, GerryCaso DARDEN-OB-1384-ELiderazgo y Dirección de personasThis case set uses a humanitarian aid organization, Save the Children, to set the stage for analyzing a crisis and the CEO’s strategy of leading through uncertainty. The case provides only the minimal information the decision-maker had at the time and gives a sense of the complexity around that fact. It introduces issues around basic communication, strategy, and crisis uncertainties that can be explored in subsequent classes. The material include...Desde 5,74 €
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Positioning Game - Teaching Note
Farris, Paul W.; Yemen, Gerry; Dane, JeromeNota del Instructor DARDEN-M-0677TN-EMarketingTeaching note for product M-0677Desde 0,00 €
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Rohvi - Teaching Note
Anik, Lalin; Yemen, GerryNota del Instructor DARDEN-M-1007TN-EMarketingTeaching Note for product M-1007Desde 0,00 €
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Uber Pricing Strategies and Marketing Communications - Teaching Note
Farris, Paul W.; Yemen, GerryNota del Instructor DARDEN-M-0871TN-EMarketingTeaching note for product M-0871Desde 0,00 €
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Andrew Yang: A New Way Marketing Campaign - Teaching note
Kim, Tami; Yemen, GerryNota del Instructor DARDEN-M-1018TN-EMarketingTeaching note for product M-1018Desde 0,00 €
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The Times of India: Start the Presses - Teaching Note
Venkatesan, Rajkumar; Sriram, S.; Yemen, GerryNota del Instructor DARDEN-M-0877TN-EMarketingTeaching note for product M-0877Desde 0,00 €
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Mauboussin Japan: A French Gem in Asia - Teaching Note
Delecolle, Thierry; Kamin, Ronald G.; Parguel, Beatrice; Yemen, GerryNota del Instructor DARDEN-M-0853TN-EMarketingTeaching note for product M-0853Desde 0,00 €
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Upli: Financial Health Appiness (A)
Cian, Luca; Yemen, GerryCaso DARDEN-M-1026MarketingThis field-based case, the first of a trio that includes UVA-M-1027 and UVA-M-1028, explores the qualitative and quantitative research a start-up platform in the financial industry undertook in its early growth stages. Upli founders Michael Krause and Christof Meyer sought to understand people’s problems when it came to financial health, the best consumers their product could target, and the set of features that would present the largest market o...Desde 8,20 €
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Upli: Financial Health Appiness (C)
Cian, Luca; Yemen, GerryCaso DARDEN-M-1028MarketingThis case, the third and final in a series that begins with “Upli: Financial Health Appiness” (UVA-M-1026), reveals Upli founders Michael Krause and Christof Meyer’s move forward to design the Upli MVP and push it out to a small group of people. It also offers insight into entrepreneurial motivation to keep moving forward and financing entrepreneurial ventures.Desde 5,74 €