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Streaming the Future: Netflix's Global Expansion - Teaching note
Harris, Jared D.; Yemen, GerryNota del Instructor DARDEN-S-0345TNDirección estratégicaDesde 0,00 €
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Streaming the Future: Netflix's Global Expansion - Teaching note
Harris, Jared D.; Yemen, GerryNota del Instructor DARDEN-S-0345TN-EDirección estratégicaDesde 0,00 €
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Shenzhen Filtroil: Finding Balance - Teaching Note
Isabella, Lynn A.; Yemen, GerryNota del Instructor DARDEN-OB-0983TN-ELiderazgo y Dirección de personasTeaching note for product OB-0983Desde 0,00 €
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Wal-Mart China: Tian Tian Pingjia - Teaching Note
Weiss, Elliott N.; Li, Wei; Modica, Marc W.; Yemen, GerryNota del Instructor DARDEN-OM-1472TN-EServicios y operacionesTeaching note for product OM-1472Desde 0,00 €
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Diversity at JPMorgan Chase: Right is Good Enough For Me (A) and (B) - Teaching Note
Davidson, Martin N.; Yemen, GerryNota del Instructor DARDEN-OB-0975TN-ELiderazgo y Dirección de personasTeaching note for product OB-0975Desde 0,00 €
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Team Conflict: The "Chatty" Accusation at the Customer Support Call Center - Teaching note
Behfar, Kristin J.; Yemen, Gerry; Davidson, Martin N.; Maiden, Stephen E.Nota del Instructor DARDEN-OB-1046TN-ELiderazgo y Dirección de personasTeaching Note for product OB-1046Desde 0,00 €
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Owen Rankin at J&J and the Olympic Games: Let the Games Begin (A) and (B) - Teaching Note
Simko, Paul J.; Modica, Marc W.; Yemen, GerryNota del Instructor DARDEN-OB-1070TN-ELiderazgo y Dirección de personasTeaching note for product OB-1070Desde 0,00 €
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Brand Positioning Statements
Wilcox, Ronald T.; Yemen, GerryNota técnica DARDEN-M-0827-EMarketingThe process of branding a product involves building awareness of and preference for the specific name of the product that is being branded. Central to the branding process is the brand positioning statement, often simply called the positioning statement. This note discusses the process of brand positioning and how to construct positioning statements.Desde 8,20 €
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Light Rail in Denver?: The Private Sector and Infrastructure Development (B)
Murphy, Daniel; Yemen, GerryCaso DARDEN-GEM-0199-EEconomíaThis case, a follow-up to "Light Rail in Denver?: The Private Sector and Infrastructure Development (A)" (UVA-GEM-0188) revisits Nwanneoma "Neena" Ngondai as she reflects on the work of the Denver Regional Transportation District and what actually happened after the proposed expansion of Denver's public transit system.Desde 5,74 €
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Light Rail in Denver?: The Private Sector and Infrastructure Development (B)
Murphy, Daniel; Yemen, GerryCaso DARDEN-GEM-0199EconomíaThis case, a follow-up to "Light Rail in Denver?: The Private Sector and Infrastructure Development (A)" (UVA-GEM-0188) revisits Nwanneoma "Neena" Ngondai as she reflects on the work of the Denver Regional Transportation District and what actually happened after the proposed expansion of Denver's public transit system.Desde 5,74 €