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Facebook, Cambridge Analytica, and the (Uncertain) Future of Online Privacy
Kim, Tami; Yemen, GerryCaso DARDEN-M-0979-EMarketingThis public-sourced case uses Facebook, the legendary social media platform, to unfold circumstances that allow an analysis of the firm’s privacy risk around its marketing tools and use of collected consumer data. Although Facebook had made progress on pDesde 8,20 €
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Transformation in Somaliland: Edna Adan Maternity Hospital - Teaching Note
Yemen, Gerry; Snell, Scott; Meara, John G.; McClain, Craig D.; Raykar, Nakul P.; Greenberg, Sarah L. M.; Henry, Jaymie AngNota del Instructor DARDEN-OB-1082TN-ELiderazgo y Dirección de personasTeaching note for product OB-1082Desde 0,00 €
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mcgarrybowen
Snell, Scott A.; Yemen, Gerry; Keevil, AdrianCaso DARDEN-S-0187-EDirección estratégicaSuitable for MBA, EMBA, GEMBA, and executive education courses, this field based case offers an opportunity to examine the scalability of a successful American advertising agency globally. In eight years, mcgarrybowen had become the lead agency for several big advertisers. The agency’s calling card was its reputation for being collaborative, reflected in the way the agency’s name was written-no spaces between the names. As part of a global expans...Desde 8,20 €
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Transformation in Somaliland: Edna Adan Maternity Hospital
Yemen, Gerry; Snell, Scott; Meara, John G.; McClain, Craig D.; Raykar, Nakul P.; Greenberg, Sarah L. M.; Henry, Jaymie AngCaso DARDEN-OB-1082-ELiderazgo y Dirección de personasThere are change efforts, and there are change efforts. Edna Adan Ismail, referred to in the Western press as the Muslim Mother Teresa, created a small revolution when she founded the Edna Adan Maternity Hospital in Hargeisa, Somaliland. From securing buy-in and permissions from Siad Barre's government, acquiring land and struggling to keep it, and designing and constructing a new building, to educating a health care workforce, attracting physici...Desde 8,20 €
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Deutsche Bank and the Road to Basel III
Allayannis, George (Yiorgos); Wicks, Andrew C.; Yemen, Gerry; Dougherty, MatthewCaso DARDEN-F-1695-EFinanzasThis public-sourced case was named the best finance case of 2013 in the 24th annual awards and competition sponsored by The Case Centre. It was designed for and works well in the latter portion of a GEMBA Financial Management and Policies course and in the early stage of a second-year MBA elective Financial Institutions and Markets course. The case is set in mid-2012 as the new co-CEOs of Deutsche Bank are about to speak in an analyst call. Stude...Desde 8,20 €