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Robust Services: People or Processes?
Weiss, Elliott N.; Goldberg, RebeccaNota técnica DARDEN-OM-1607-EServicios y operacionesService systems are inherently subject to variability, whether through customers, service providers, suppliers, or unexpected events. Yet customers demand excellence and consistency regardless of this variability. In general, there are two ways to handle this variability—through people or through processes. We use the concept of robustness to describe these two approaches, addressing when one or the other might be appropriate and discussing how a...Desde 8,20 €
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The Health Haven (A)
Hernandez, Morela; Goldberg, Rebecca; Bailey, LukeCaso DARDEN-OB-1062-ELiderazgo y Dirección de personasThe financial manager at the medical devices start-up Health Haven had to develop a revenue forecast that was aggressive enough to meet required performance targets but realistic enough to be honest and achievable given a reduced budget. He wanted to "lead from the middle" of his organization by providing an acceptable performance forecast on which Haven could deliver. This case is supported by a teaching note for instructors which contains links...Desde 8,20 €
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Ian Desmond's Dilemma (A)
Weiss, Elliott N.; Goldberg, Rebecca; Fisher, RobertCaso DARDEN-OM-1574-EServicios y operacionesThis is the first in a series of four cases. Ian Desmond, a baseball player for the Washington Nationals team, was deciding whether or not to accept a new contract. Should he take a seven-year contract, and stick it out with the team for for another seven years? He was young and talented, and his star was on the rise. With strong 2013 performance statistics, he was in a good position to negotiate. Or should he take his chances on the free-agent m...Desde 8,20 €
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Boots Unlimited: Getting a Foot in the Door (A)
Farris, Paul W.; Goldberg, RebeccaCaso DARDEN-M-0970-EMarketingBootsUnlimited.com (BU) is a website offering custom-made footwear. Customers can choose from a wide variety of styles and can also create new styles based on their exact specifications. The company instructs customers on how to provide 20 different foot and calf measurements, and from those measurements, the footwear is made in a Thai production facility. BU products cater to the custom boot market and to very different segments, and the brother...Desde 8,20 €
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GidaExpress: Grocery Delivery in Turkey
Yildiz, Ozlem; Goldberg, Rebecca; Stouras, Kostas; Weiss, Elliott N.Caso DARDEN-OM-1635-EServicios y operacionesThis fictional, international case explores online delivery models through the voices of two female protagonists: Melis Aydin, COO, who is from Turkey; and Athena Galini, CEO, who is from Greece. They have recently begun an online grocery-delivery (OGD) service called GidaExpress (i.e., Express Food) by closing on a TRY300,000 low-interest loan and entering a start-up incubator in Istanbul, Turkey. Aydin and Galani are evaluating three models for...Desde 8,20 €
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TV Advertising Pricing at Regional Broadcast Network (A) - Teaching note
Popescu, Dana; Goldberg, RebeccaNota del Instructor DARDEN-QA-0966TN-EAnálisis de decisionesEric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ad spots from a fixed inventory of shows, making an effort to meet requirements such as a preferred split of prime/non-prime shows and views (impressions) in target demographics. Ad plans are priced using rate cards (RCs) based on industry norms, and...Desde 0,00 €
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TV Advertising Pricing at Regional Broadcast Network (A)
Popescu, Dana; Goldberg, RebeccaCaso DARDEN-QA-0966-EAnálisis de decisionesEric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ad spots from a fixed inventory of shows, making an effort to meet requirements such as a preferred split of prime/non-prime shows and views (impressions) in target demographics. Ad plans are priced using rate cards (RCs) based on industry norms, and...Desde 8,20 €