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Hanging Gardens (C): Competition from Farther Afield
Venkataraman, S.; Craddock, JennyCaso DARDEN-ENT-0215-EIniciativa emprendedoraThis is a four-part case series.In 2012, Leigh Nicholson, a self-employed IT consultant with a successful career that had spanned South Africa, Dubai, and London under her belt, joined forces with three friends to form Hanging Gardens, a cottage business that sold homemade hanging plant holders in their local suburb of Auckland, New Zealand, on the weekends. After spending the summer introducing customers to the products at the weekly market, Nic...Desde 5,74 €
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Tackling Low Completion Rates-A Compare.com Conundrum (C)
Venkatesan, Rajkumar; Craddock, Jenny; Brodie, KyleCaso DARDEN-M-0949-EMarketingThis is the third of a three-part case series. These three cases were designed to be taught in sequence. In 2016 Andrew Rose, CEO of Compare.com, an online price comparison website for car insurance shoppers, faced a troubling problem. Completion rates for the site’s detailed online questionnaire were at an alarming low. Site visitors, increasingly accessing the site on mobile devices, were proving they did not have the time or incentive to answe...Desde 5,74 €
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (C)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraCaso DARDEN-M-0961-EMarketingThis is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats’ puzzling selling patterns. Zanzi was informed that sales rates for two higher-end boat models were especially odd. Despite one’s superior technical specifications, speed, amenities, and overall value-for-money, their higher end models were hard to sell. However, a lower-qua...Desde 5,74 €
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Tackling Low Completion Rates-A Compare.com Conundrum (A), (B), and (C) - Teaching Note
Venkatesan, Rajkumar; Craddock, JennyNota del Instructor DARDEN-M-0947TN-EMarketingTeaching note for product M-0947Desde 0,00 €
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A), (B), and (C) - Teaching Note
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraNota del Instructor DARDEN-M-0959TN-EMarketingTeaching note for product M-0959Desde 0,00 €
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Defined Benefit Pension Plans
Hopkins, Justin J.; Craddock, JennyNota técnica DARDEN-C-2472-EContabilidad y controlThis technical note provides background on defined benefit pension plans in the United States and a basic understanding of accounting for defined benefit plans. Topics discussed include differences between defined benefit and defined contribution plans, the effects of defined benefit plans on the balance sheet and income statements, and interpreting related footnote disclosures. This note is intended to be a broad overview of pension plan account...Desde 8,20 €
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LEGO Bricks: Fit for the Big Screen
Chen, Ming-Jer; Craddock, JennyCaso DARDEN-S-0296-EDirección estratégicaFor years Danish toymaker LEGO had turned down multiple attempts from directors and producers to make a LEGO movie. Now the CEO of the Danish toymaker has gotten a movie pitch from Warner Brothers. The entire LEGO brand is at risk if the movie is poorly eDesde 8,20 €
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Tackling Low Completion Rates-A Compare.com Conundrum (A)
Venkatesan, Rajkumar; Craddock, Jenny; Brodie, KyleCaso DARDEN-M-0947-EMarketingThis is the first of a three-part case series. These three cases were designed to be taught in sequence. In 2016 Andrew Rose, CEO of Compare.com, an online price comparison website for car insurance shoppers, faced a troubling problem. Completion rates for the site’s detailed online questionnaire were at an alarming low. Site visitors, increasingly accessing the site on mobile devices, were proving they did not have the time or incentive to answe...Desde 8,20 €
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Tackling Low Completion Rates-A Compare.com Conundrum (B)
Venkatesan, Rajkumar; Craddock, Jenny; Brodie, KyleCaso DARDEN-M-0948-EMarketingThis is the second of a three-part case series. These three cases were designed to be taught in sequence. In 2016 Andrew Rose, CEO of Compare.com, an online price comparison website for car insurance shoppers, faced a troubling problem. Completion rates for the site’s detailed online questionnaire were at an alarming low. Site visitors, increasingly accessing the site on mobile devices, were proving they did not have the time or incentive to answ...Desde 5,74 €
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Growing a Team at LandCare: Excellence in the Field
Martin, Sean; Craddock, JennyCaso DARDEN-OB-1284-ELiderazgo y Dirección de personasIn October 2018, Mike Bogan, CEO of LandCare, a nationwide commercial landscaping firm, was concerned about the significant headwinds facing not only LandCare but the entire landscaping industry at the time. As LandCare struggled to hire and retain employees who could prove their legal working status in the United States, it faced fierce competition from small firms, which frequently did not play by the same rules. Hoping to attract and motivate ...Desde 8,20 €