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Target Media (C)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCaso DARDEN-OB-0912-ELiderazgo y Dirección de personasThe C case concerns the challenges of postmerger integration. The cultural differences of the two companies and the style differences of the two leaders become issues for the new company, which now has a monopoly in the in-building advertising market, and questions about cultural integration take center stage. See also the A (UVA-OB-0910) and B (UVA-OB-0911) cases.Desde 5,74 €
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The e-Choupal Initiative
Horniman, Alexander B.; Venkataraman, S.; Thiemele, Anne-Laure; Mead, JennyCaso DARDEN-E-0343-EÉtica empresarial y Responsabilidad Social CorporativaAn international corporation’s agricultural business division reviews its seven-year-old IT initiative among rural Indian farmers. Suitable for learners at all levels, the case is ideal for modules on strategic change, transformational change in a value chain, and development at the bottom of the pyramid. It also provides excellent insight into how corporations can improve both profits and lifestyles in developing nations while bolstering their w...Desde 8,20 €
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Adam Root, MD (C)
Horniman, Alexander B.; Josephs, Scott T.Caso DARDEN-OB-0994-ELiderazgo y Dirección de personasAfter leaving his practice, Adam Root spent time looking at options. He decided to join a national medical company as a medical director, this time on the managed care side of medicine. He had initially been inspired to take the position by the senior medical director, who left that position nine months later. Root became the new senior medical director and enjoyed the new position. This is the C case in a series of three cases (A case: UVA-OB-09...Desde 5,74 €
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M. J. Tasman (C)
Horniman, Alexander B.; Brewster, MichaelCaso DARDEN-OB-0973-ELiderazgo y Dirección de personasM. J. Tasman follows the feedback he was given, and changes his day-to-day behaviors. A year later, the results are quite improved. Although Tasman only changes some external behaviors, his internal structure seems to have been affected in a positive manner.Desde 5,74 €
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M. J. Tasman (A), (B), and (C) - Teaching Note
Horniman, Alexander B.Nota del Instructor DARDEN-OB-0971TN-ELiderazgo y Dirección de personasTeaching note for product OB-0971Desde 0,00 €
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Target Media (B)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCaso DARDEN-OB-0911-ELiderazgo y Dirección de personasIn the B case, bitter rivals Yu Feng and Jiang Nanchun decide to merge their two companies. This is an unusual action because both men are successful entrepreneurs who are proud of their individual successes. They both assume that the merger will go smoothly. See also the A (UVA-OB-0910) and C (UVA-OB-0912) cases.Desde 5,74 €
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Target Media (A)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCaso DARDEN-OB-0910-ELiderazgo y Dirección de personasThe A case concerns the activities of Yu Feng, a young entrepreneur, and his LCD media business. Having achieved success in governmental service, Yu Feng discovers the potential for LCD media during a trip to the United States. The case outlines his success and describes the competition with his archrival, Jiang Nanchun. Both men are trying to outdo each other, at considerable cost. The case ends with Yu Feng wondering what to do next. See also t...Desde 8,20 €
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Adam Root, MD (B)
Horniman, Alexander B.; Josephs, Scott T.Caso DARDEN-OB-0993-ELiderazgo y Dirección de personasAdam Root was faced with the problem of burning out because of his work. His wife wanted him to give up the role of medical director, a role he did enjoy though he believed at times it demanded too much of him, and it was causing him to miss out on his family. In the end, he decided to leave his group practice, but he left it without plans of what he would do next. This is the B case in a series of three cases (A case: UVA-OB-0992 and C case: UVA...Desde 5,74 €
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Adam Root, MD (A)
Horniman, Alexander B.; Josephs, Scott T.Caso DARDEN-OB-0992-ELiderazgo y Dirección de personasAdam Root, for as long as he could remember, wanted to be a doctor like his father. As a single parent, his father raised four children. Root idolized his father. Root was an outstanding student in high school and in medical school. After completing his residency, he joined a small private primary care practice in the Boston area. The practice grew because of Root's significant contribution. After a 10-year period, the practice had grown in exces...Desde 8,20 €
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Port of Tauranga (A) and (B) - Teaching Note
Horniman, Alexander B.Nota del Instructor DARDEN-OB-0884TN-ELiderazgo y Dirección de personasTeaching note for product OB-0884Desde 0,00 €