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H&M, China, and Cotton: Sourcing a Solution?
Mani, Vidya; Parmar, Bidhan L.; Mead, Jenny; Liu, YusiCaso DARDEN-OM-1781-EServicios y operacionesIn December 2021, Hennes & Mauritz AB (H&M), the Swedish fast-fashion clothing retailer, found itself in a difficult position regarding its business in China, one of the retailer’s important markets. H&M was a member of the sustainability organization, Better Cotton Initiative (BCI), which in March 2020 had suspended activities with licensed farmers in the Xinjiang province of China because of allegations of forced labor and human rights abuses a...Desde 8,20 €
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Brand Activism at Starbucks-A Tall Order? - Teaching Note
Cian, Luca; Parmar, Bidhan L.; Boichuk, Jeff; Craddock, JennyNota del Instructor DARDEN-M-0964TN-EMarketingTeaching note for product M-0964Desde 0,00 €
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Brand Activism at Starbucks—A Tall Order?
Cian, Luca; Parmar, Bidhan L.; Boichuk, Jeff; Craddock, JennyCaso DARDEN-M-0964-EMarketingIn April 2017, Kevin Johnson took over the reigns as CEO of Starbucks, the iconic coffee giant. He faced a number of key decisions to keep the global retail giant competitive, but one in particular loomed large. Over the last few years, Johnson’s predecessor, Howard Schultz, had increasingly used Starbucks as a progressive platform in an attempt to influence the world around its stores, whether he was aiming to smooth out race relations in the Un...Desde 8,20 €
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Brand Activism
Cian, Luca; Parmar, Bidhan L.; Boichuk, Jeff; Craddock, JennyNota técnica DARDEN-M-0963-EMarketingThis technical note offers students a definition of brand activism (as contrasted to corporate social responsibility) along with an explanation of the different forms that this corporate practice can take. Specifically, students are introduced to the concepts of both progressive and regressive brand activism, in addition to the different causes the activist efforts may champion, whether social, legal, or environmental, to name a few. In order to ...Desde 8,20 €
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Trek-ation - Teaching Note
Parmar, Bidhan L.; Mead, JennyNota del Instructor DARDEN-E-0412TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0412Desde 0,00 €
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Facebook (A) and (B) - Teaching Note
Freeman, R. Edward; Parmar, Bidhan L.; Mead, JennyNota del Instructor DARDEN-E-0318TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0318Desde 0,00 €
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Fiddler Livestock Company - Teaching Note
Parmar, Bidhan L.; Antonacci, Claudia; Mead, JennyNota del Instructor DARDEN-E-0379TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0379Desde 0,00 €
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The Evolution of a Practitioner to Leadership (B)
Parmar, Bidhan L.; Cohen, Will; Mead, JennyCaso DARDEN-E-0464Ética empresarial y Responsabilidad Social CorporativaThis case, which follows up on "The Evolution of a Practitioner to Leadership (A)" (UVA-E-0463Desde 5,74 €
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The Evolution of a Practitioner to Leadership (B)
Parmar, Bidhan L.; Cohen, Will; Mead, JennyCaso DARDEN-E-0464-EÉtica empresarial y Responsabilidad Social CorporativaThis case, which follows up on "The Evolution of a Practitioner to Leadership (A)" (UVA-E-0463Desde 5,74 €
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Recruiting: Additional Vignettes - Teaching note
Parmar, Bidhan L.; Mead, JennyNota del Instructor DARDEN-E-0417TN-EÉtica empresarial y Responsabilidad Social CorporativaDesde 0,00 €