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AB InBev, Carling Black Label, and Femicide in South Africa (B)
Parmar, Bidhan L.; Mead, JennyCaso DARDEN-E-0426-EÉtica empresarial y Responsabilidad Social CorporativaAfter much research and discussion about where the company's responsibility lay in addressing the alarming issues of femicide and violence against women, the leadership of the South African Breweries (SAB) and the African branch of Anheuser-Busch InBev (AB InBev) decided to form a partnership and launch a movement and campaign, #NoExcuse. For the campaign, the company partnered with, among others, the consortium, Takuwani Riime (which meant "let ...Desde 5,74 €
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Google and Internet Privacy (A)
Harris, Jared D.; Denoncour, Joan; Heffernan, Edward; Koranne, Rahul; Marxen, Jake; Neu, Thomas; Sundaresan, Narayanan; Bowie, Norman E.; Mead, JennyCaso DARDEN-E-0344-EÉtica empresarial y Responsabilidad Social CorporativaBased on their use of a shared computer and the Internet ads that keep popping up, two co-workers suspect that another co-worker is HIV-positive or has AIDS. Using this story platform, the case explores Internet marketing, especially the powerhouse search engine Google and how it tracks its users’ habits. The history of Google is chronicled, as well as the privacy issues that have mushroomed as the Internet and its technology have developed.Desde 8,20 €
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WorldCom: Keeping Planes in the Air (A)
Werhane, Patricia H.; Wicks, Andrew C.; Sack, Robert J.; Mead, JennyCaso DARDEN-E-0335-EÉtica empresarial y Responsabilidad Social CorporativaThis case focuses on the dilemma faced by Betty Vinson, a senior manager in the corporate accounting division of telecommunications giant WorldCom, when asked repeatedly to falsify financial information. The telecommunications industry was in a severe slump after the booming 1990s, and WorldCom’s stock price was suffering. WorldCom’s senior management was eager to continue the company’s string of ever-increasing operating results in hopes that th...Desde 8,20 €
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The Black Rhino
Freeman, R. Edward; Harris, Jared D.; Mead, Jenny; Cook, Sierra; Bailey, TrishaCaso DARDEN-E-0363-EÉtica empresarial y Responsabilidad Social CorporativaJohn Hume, a veteran game farmer and founder of the Mauricedale Game Ranch in South Africa, was deeply troubled by the record upsurge in black rhino poaching incidents and black-market horn thefts in 2010 and 2011. While the endangered black rhino represented only one segment of Mauricedale’s hunting and farming businesses in 2011, the animal’s survival was an important component of the ranch’s and industry’s growth potential in the future. As bo...Desde 8,20 €