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Humildad, una capacidad básica en la era de las máquinas inteligentes
Hess, Edward D.Artículo ART-3098Ética empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasLa mayoría de nosotros nos consideramos bastante inteligentes. De lo contrario, no habríamos logrado nuestro actual puesto directivo. Pero el tipo de pensamiento que te llevó hasta aquí no bastará en la era de las máquinas inteligentes, en la que la tecnología será más inteligente que nosotros. Para hacer frente a la competencia por los trabajos que queden, debemos abandonar mentalidades y comportamientos anticuados en favor de lo que el autor de...Desde 8,20 €
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Starbucks Corporation (B)
Hess, Edward D.; Eriksson, CassyCaso DARDEN-S-0176-EDirección estratégicaThis case follows S-0175 and explores the different responses Starbucks made to correct its operational and overexpansion problems as well as its experimentation with new growth ideas. Analysts who predicted that Starbucks wouldn’t survive the global downturn must to eat their words. Under its former CEO, it has emerged from the economic downturn a leaner, better company. Now it must decide whether to build or buy a new concept to scale or reigni...Desde 5,74 €
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Cordia Harrington: The Rise of the Bun Lady
Hess, Edward D.; Glinska, GosiaCaso DARDEN-ENT-0129-EIniciativa emprendedoraThis case could be taught in courses on entrepreneurship and marketing. It follows a born entrepreneur and former successful McDonald’s franchisee, who, guided by the motto No Is Not an Option, grows her business into world’s fastest automated bakery. In order to attract and retain a skilled workforce, her company provided the best benefits the company could buy and paid for the training its staff needed to succeed on the job, which, coupled with...Desde 8,20 €
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United Parcel Service of America, Inc.
Hess, Edward D.Caso DARDEN-S-0143-EDirección estratégicaUPS had become a global public company, with a market cap of $74 billion, more than 428,000 employees, $47 billion in revenue, and operations in more than 200 countries. A recognized leader among package-delivery companies, its growth had been above industry averages and had historically been through geographical expansion. In 1998, UPS changed its business model to Synchronized Commerce and adopted a new growth strategy called the Four Quadrant ...Desde 8,20 €
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SecureWorks - Teaching Note
Hess, Edward D.Nota del Instructor DARDEN-ENT-0140TN-EIniciativa emprendedoraTeaching note for product ENT-0140Desde 0,00 €
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Students Helping Honduras - Teaching Note
Hess, Edward D.Nota del Instructor DARDEN-ENT-0105TN-EIniciativa emprendedoraTeaching note for product ENT-0105Desde 0,00 €
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Demandforce: Pursuing Entrepreneurial Dreams - Teaching Note
Freeland, James R.; Hess, Edward D.Nota del Instructor DARDEN-ENT-0198TN-EIniciativa emprendedoraTeaching note for product ENT-0198Desde 0,00 €
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3 Fellers Bakery - Teaching Note
Hess, Edward D.Nota del Instructor DARDEN-ENT-0137TN-EIniciativa emprendedoraTeaching note for product ENT-0137Desde 0,00 €
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Demandforce: Pursuing Entrepreneurial Dreams
Freeland, James R.; Hess, Edward D.Caso DARDEN-ENT-0198-EIniciativa emprendedoraThis case lends itself to courses covering the topic of rapid expansion of an enterprise. By 2012, Rick Berry, the founder and CEO of Demandforce (DF), and his team had built a company with annual revenue of approximately $70 million. DF provided small businesses with software tools used by more than 23,000 individual businesses and 50,000 business users to communicate with their customers. DF’s business model was software as a service (SaaS) for...Desde 8,20 €
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Designing Learning Launches
Liedtka, Jeanne M.; Hess, Edward D.Nota técnica DARDEN-BP-0529-EGobierno corporativoThis note lays out in detail a technique, the learning launch, for generating increased revenues through conducting small experiments in the marketplace. A learning launch is a process for testing and improving (or abandoning) a new business idea quickly and inexpensively. Although the process involves selling a new product or service to a customer or group of customers, a learning launch is not a traditional new-product rollout. Instead, it is a...Desde 8,20 €