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Defender Direct, Inc.: A Business of Growing Leaders
Hess, Edward D.; Glinska, GosiaCaso DARDEN-ENT-0115-EIniciativa emprendedoraDefender Direct, Inc., was a privately held company that sold and installed ADT security systems and Dish Network Satellite TV to homeowners in the United States. The president and CEO started the business out of his home in 1998. Under his leadership, Defender experienced an average annual growth rate of 60%, and in 2008 it became one of the largest security and satellite dealers in the Midwest, generating $150 million in revenues. The founder, ...Desde 8,20 €
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Trilogy Health Services, LLC: Building a Great Service Company
Hess, Edward D.; Glinska, GosiaCaso DARDEN-ENT-0122-EIniciativa emprendedoraThis case is appropriate for teaching in the areas of entrepreneurship and managing the growth of smaller enterprises. It illustrates how an entrepreneur builds a premier service company by aligning culture, hiring practices, training, rewards, leadership, and business model.Desde 8,20 €
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Eyebobs Eyewear, Inc.
Hess, Edward D.; Glinska, GosiaCaso DARDEN-ENT-0139-EIniciativa emprendedoraThis case could be used in entrepreneurship and managing a small business courses. It describes how an entrepreneur grows her innovative idea into a successful business while managing the associated risks, pace, financing, channels of distribution, quality of manufacturing, and customer concentration. The case shows how a business grown at a slower-than-usual pace was able to survive the risks.Desde 8,20 €
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Medtronic, Inc. (A): The Garage Era
Glinska, GosiaCaso DARDEN-ENT-0101-EIniciativa emprendedoraUseful in courses on entrepreneurship, this case describes the founding and start-up years (1949–62) of Medtronic, Inc., one of the world’s leading medical-technology companies, specializing in implantable and interventional therapies. Focusing on one of the company’s cofounders, Earl Bakken, the case examines entrepreneurial thinking and principles - “effectual reasoning.” See also "What Makes Entrepreneurs Entrepreneurial?" (UVA-ENT-0065). ...Desde 8,20 €
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Octane Fitness, Inc.: The Power of Focus
Hess, Edward D.; Glinska, GosiaCaso DARDEN-ENT-0141-EIniciativa emprendedoraThis case could be used in entrepreneurship and strategy courses. It's the story of two men, already working in the physical-fitness-equipment industry, who build their own business designing and producing high-quality fitness equipment. The power of planning, strategic focus, disciplined adherence to core competencies, outsourcing, and aligning HR policies and rewards with the strategic focus are illustrated in the case.Desde 8,20 €
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James Abrams @ Clockwork Home Services, Inc.: Lessons from a Serial Entrepreneur
Hess, Edward D.; Glinska, GosiaCaso DARDEN-ENT-0117-EIniciativa emprendedoraAppropriate case for students interested in entrepreneurship, growing a business, or developing a business model. The case presents the challenges that come with growth and examines the iterative entrepreneurial process across time and activities by following a serial entrepreneur as he builds three successful businesses within the same industry. It also reveals how he developed his business model.Desde 8,20 €
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Global Medical Imaging, LLC
Hess, Edward D.; Glinska, GosiaCaso DARDEN-ENT-0143-EIniciativa emprendedoraAppropriate for courses on entrepreneurship, managing small businesses, and strategy. This is the story of how a growth company's processes, business model, management team, and founders evolve in response to growth. The case shows the difficulty of growing while undergoing process and people changes and raises the issue of whether the people or the process should follow or precede growth. It illustrates the necessity for people and processes to ...Desde 8,20 €
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Brooke Correll and Clos Du Val: Adventures in Napa Valley (A)
Moore, Marian Chapman; Glinska, GosiaCaso DARDEN-M-0733-EMarketingThis case is the first in the series. An established winery’s first marketing director is charged with reviving the once-hot brand. Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag, though it was unclear why. What should the new marketing director do first? How should the company allocate its marketing budget?Desde 8,20 €
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Leaders Bank: Creating a Great Place to Work
Hess, Edward D.; Glinska, GosiaCaso DARDEN-ENT-0128-EIniciativa emprendedoraThis case is suitable for courses in entrepreneurship and growing enterprises and management communication. It follows the step by step process of growing a business built on a strong culture that fosters high employee engagement and loyalty. The result for Leaders was low employee turnover, long-term relationships based on communication and trust, and being a finalist on the Wall Street Journal’s 2008 Top Small Workplaces list.Desde 8,20 €
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SecureWorks
Hess, Edward D.; Glinska, GosiaCaso DARDEN-ENT-0140-EIniciativa emprendedoraThis case is appropriate for entrepreneurship, strategy, and leadership courses. When an experienced CFO & COO joins a growing start-up company, replacing the founders who previously occupied these roles, he attacks the common challenges facing growth companies, including building a sales organization, aligning strategic value drivers with measurement and reward systems, building a management team, teaching a management team to take ownership of ...Desde 8,20 €