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Media Modeling and Budgeting at DMI - Teaching Note
Farris, Paul W.; Pfeifer, Phillip E.Nota del Instructor DARDEN-M-0791TN-EMarketingTeaching note for product M-0791Desde 0,00 €
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Screening for Chronic Kidney Disease
Pfeifer, Phillip E.; Bang, HeejungCaso DARDEN-QA-0704-EAnálisis de decisionesThe case asks students to develop a method for identifying individuals at risk of having chronic kidney disease. A 6,000-subject training set containing 34 potential predictor variables is provided along with a 2,819 subject validation set the instructor uses to evaluate student predictions. The case is based on an actual study which resulted in a simple nine-question survey that health professionals use to help patients decide whether to be test...Desde 8,20 €
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Media Modeling and Budgeting at DMI
Farris, Paul W.; Pfeifer, Phillip E.Caso DARDEN-M-0791-EMarketingA marketing director applies a scientific/quantitative approach to understanding and optimizing his company's marketing spending decisions. His hypotheses include the concepts of diminishing returns on spending, a results ceiling, carryover, and differential effectiveness. His team develops a mathematical formula that provides parameter estimates resulting from fitting the model to the three years of regional and national data. He must then decid...Desde 8,20 €
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Circadian Advantage in Major League Baseball
Pfeifer, Phillip E.; Winter, W. ChristopherCaso DARDEN-QA-0780-EAnálisis de decisionesSleep researcher Chris Winter, MD, had just finished compiling “jet lag” and game outcome data for 22,855 Major League Baseball games over a nine-year span. His interest was to see whether jet lag affected which team won/lost professional baseball games. Was the win percentage higher for the team that was less jet lagged? And if it was higher, was the difference significant enough to warrant publication? Students are given an Excel spreadsheet wi...Desde 8,20 €