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Retail Relay (A) - Teaching Note
Wilcox, Ronald T.Nota del Instructor DARDEN-M-0784TN-EMarketingTeaching note for product M-0784Desde 0,00 €
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Portland Trail Blazers - Teaching Note
Wilcox, Ronald T.Nota del Instructor DARDEN-M-0773TN-EMarketingTeaching note for product M-0773Desde 0,00 €
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Green Ox - Teaching Note
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineNota del Instructor DARDEN-M-0722TN-EMarketingTeaching note for product M-0722Desde 0,00 €
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Route 11 Potato Chips - Teaching Note
Wilcox, Ronald T.Nota del Instructor DARDEN-M-0810TN-EMarketingTeaching note for product M-0810Desde 0,00 €
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SmartOps Corporation: Forging Smart Alliances? - Teaching Note
Wilcox, Ronald T.Nota del Instructor DARDEN-M-0797TN-EMarketingTeaching note for product M-0797Desde 0,00 €
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Retail Relay (B)
Wilcox, Ronald T.Caso DARDEN-M-0809-EMarketingThis short case serves as an epilogue to the A case.Desde 5,74 €
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Parsons Brinckerhoff: The Second Avenue Subway (A) - Teaching Note
Wilcox, Ronald T.Nota del Instructor DARDEN-M-0793TN-EMarketingTeaching note for product M-0793Desde 0,00 €
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Philips: Developing a Marketing Strategy for LED Bulbs - Teaching note
Wilcox, Ronald T.; Yemen, Gerry;Nota del Instructor DARDEN-M-1033TN-EMarketingTeaching note for product M-1033Desde 0,00 €
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66°North: Made for Life - Teaching note
Wilcox, Ronald T.Nota del Instructor DARDEN-M-1017TN-EMarketingTeaching note for product M-1017Desde 0,00 €
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Brand Positioning Statements
Wilcox, Ronald T.; Yemen, GerryNota técnica DARDEN-M-0827-EMarketingThe process of branding a product involves building awareness of and preference for the specific name of the product that is being branded. Central to the branding process is the brand positioning statement, often simply called the positioning statement. This note discusses the process of brand positioning and how to construct positioning statements.Desde 8,20 €