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Does TripSense Make Sense?
Farris, Paul W.; Skurnik, Ian; Zimmerman, AlanCaso DARDEN-M-0757-EMarketingThis case prompts students to determine how Progressive Insurance can best assess the customer interest, technical feasibility, economic viability, and actuarial justification of TripSense, its usage-based pricing program.Desde 8,20 €
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Changing Channels: Progressive Insurance Drive Insurance
Farris, Paul W.; Pfeifer, Phillip E.; Zimmerman, AlanCaso DARDEN-M-0756-EMarketingSequel to Progressive Insurance: Not Your Standard Insurance Story. The company launches a new sub-brand, Drive Insurance, which will be only sold through independent agents, not through the Web or 1-800 numbers.Desde 8,20 €
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Dell Computer: Back to the Future
Zimmerman, Alan; Weiss, Elliott N.Caso DARDEN-OM-1325-EServicios y operacionesThis case tells the story of Dell Computer Corporation, from its beginning, in 1983, through 2007. It describes the famous "Dell Way" process, which uses just-in-time inventory management and lean-production principles, together with direct sales and real-time information management. It also describes Dell's challenges: globalization, new technologies, and evolving market trends.Desde 8,20 €
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Progressive Insurance: Not Your Standard Insurance Story
Farris, Paul W.; Pfeifer, Phillip E.; Zimmerman, AlanCaso DARDEN-M-0758-EMarketingProgressive Insurance, a leader in the automotive insurance market, has succeeded through innovation. This case describes the company’s strategies for differentiating its service through programs such as Immediate Response Vehicles and Express Quote. Through these programs and a series of creative advertising campaigns, Progressive has built a strong brand in a relatively short time.Desde 8,20 €
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The Toyota Production System: “The Scent of the Cornered Ferret”
Zimmerman, Alan; Weiss, Elliott N.Caso DARDEN-OM-1333-EServicios y operacionesThis case provides a history of Toyota and describes the famed Toyota Production System (TPS). It follows the company from its founding, in 1933, up to 2007. The case can be used to introduce TPS as well as to discuss the factors necessary to sustain a corporate strategy through long periods of international growth.Desde 8,20 €
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Starbucks Corp.: Clouds in Your Coffee
Zimmerman, Alan; Weiss, Elliott N.Caso DARDEN-OM-1328-EServicios y operacionesThis case depicts the history of Starbucks Corporation, from its inception, in 1971, through 2007. The case highlights the conflict between large-scale efficiency and standardization versus providing customers with the "Starbucks Experience." As its consistent growth shows, Starbucks has managed this conflict skillfully, but as the company continues to expand, balancing these objectives becomes more difficult and complex.Desde 8,20 €
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Six Sigma: A Basic Overview
Landel, Robert D.; Zimmerman, AlanNota técnica DARDEN-OM-1339-EServicios y operacionesIn the nearly 30 years since it was introduced, Six Sigma has evolved to mean different things in different circumstances and in different organizations, so that now it is difficult to identify a single, universally accepted definition. The purpose of this note is to provide a basic overview of Six Sigma by explaining its underlying principles and most commonly utilized methods while providing a brief review of its history. Finally, this note pro...Desde 8,20 €
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We Can Hear You Now (B): Voice of the Customer Project at Crutchfield Corp.
Landel, Robert D.; Taylor, Laure; Zimmerman, AlanCaso DARDEN-OM-1343-EServicios y operacionesAppropriate for marketing and operations management courses. The director of customer service in an electronics catalog business has asked a Six Sigma Black Belt for assistance in evaluating several ideas to effectively obtain and analyze feedback from users of its customer service department. Students are asked to evaluate the design and findings from a previously run project focused on sales agent performance and then to recommend a Six Sigma p...Desde 5,74 €
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We Can Hear You Now (A): A Customer Survey Design for a Six Sigma Project at Crutchfield Corp.
Landel, Robert D.; Taylor, Laure; Zimmerman, AlanCaso DARDEN-OM-1340-EServicios y operacionesAppropriate for marketing and operations management courses. The director of CS at a customer-focused catalog electronics company has asked a Six Sigma Black Belt for assistance in evaluating several ideas to effectively obtain and analyze feedback from users of its CS department. A Design For Six Sigma project was run six years previously and discovering why the company used the Six Sigma project, as opposed to one of the many new customer-satis...Desde 8,20 €