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PLBsearch: Growing with LinkedIn - Teaching Note
Murray, MeghanNota del Instructor DARDEN-M-0858TN-EMarketingTeaching note for product M-0858Desde 0,00 €
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Hamilton Won More Than Twitter - Teaching Note
Murray, MeghanNota del Instructor DARDEN-M-0912TN-EMarketingTeaching note for product M-0912Desde 0,00 €
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Starbucks's Loyalty Reigns - Teaching Note
Murray, MeghanNota del Instructor DARDEN-M-0903TN-EMarketingTeaching note for product M-0903Desde 0,00 €
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Pregnancy Pack: Branding with AdWords - Teaching Note
Murray, MeghanNota del Instructor DARDEN-M-0875TN-EMarketingTeaching note for product M-0875Desde 0,00 €
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Under Armour’s Willful Digital Moves - Teaching Note
Murray, Meghan; Saghian, MinaNota del Instructor DARDEN-M-0910TN-EMarketingTeaching note for product M-0910Desde 0,00 €
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nibblr: Subscription Snacking in a Digital Market - Teaching Note
Murray, MeghanNota del Instructor DARDEN-M-0874TN-EMarketingTeaching note for product M-0874Desde 0,00 €
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MilkMade Ice Cream: Running A Successful Crowdfunding Campaign - Teaching Note
Murray, MeghanNota del Instructor DARDEN-M-0880TN-EMarketingTeaching note for product M-0880Desde 0,00 €
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vineyard vines and The Brotherhood of the Traveling Pants - Teaching Note
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Nota del Instructor DARDEN-M-0909TN-EMarketingTeaching note for product M-0909Desde 0,00 €
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Starbucks's Loyalty Reigns
Murray, MeghanCaso DARDEN-M-0903-EMarketingBy July 2015, 20% of Starbucks's payments in the United States came through its mobile app. The company had created a tool to both drive loyalty and grow its customer base. No stranger to innovation, Starbucks was partnering with iTunes as early as 2007, earned its first mobile marketer of the year award by 2010, introduced its mobile app in 2011, and by 2015, 94% of Facebook users were either fans of Starbucks or friends with someone who was. Th...Desde 8,20 €
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Transformation of Marketing at the Ohio Art Company (B)
Farris, Paul W.; Venkatesan, Rajkumar; Murray, Meghan; Moon, DustinCaso DARDEN-M-0838-EMarketingOhio Art shifts its advertising and distribution strategy for a new line of construction toys aimed at adults called nanoblock. Distribution focuses on toy and hobby outlets, avoiding mass merchandisers, but Amazon.com is also stocking and selling the nanoblock line. Digital marketing strategies are being developed for both promotion through Amazon.com and social media. While shifting marketing to new media, management is distracted by the media ...Desde 5,74 €