Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Buick at a Crossroads: Building Brand Momentum - Teaching Note
Whitler, Kimberly A.; Yemen, GerryNota del Instructor DARDEN-M-0907TN-EMarketingTeaching note for product M-0907Desde 0,00 €
-
Branding the Master Brander (A): Positioning Procter & Gamble's Employer Brand -Teaching Note
Whitler, Kimberly A.Nota del Instructor DARDEN-M-1004TN-EMarketingTeaching Note for productDesde 0,00 €
-
Employer Branding: What It Is and Why It Matters
Whitler, Kimberly A.; Young, SarahNota técnica DARDEN-M-1003-EMarketingThis technical note outlines what an employer brand is, how it relates to a consumer brand, and why it matters. It allows students to be able to put their knowledge to the test by evaluating the attribute ratings among seven different top employer brands. Finally, they will have a better understanding of how to assess, build, and enhance a company’s employer brand.Desde 8,20 €
-
Pause and Refresh: Rethinking Coca-Cola's Response to the Georgia Voting Reform Law
Whitler, Kimberly A.; Soltis, SteveEjercicio DARDEN-M-1020-EMarketingThis exercise is designed to give students an opportunity to develop a communications plan and press statement for The Coca-Cola Company (Coke) as it attempts to navigate the 2021 Georgia voting law controversy. Specifically, it asks students to assume the role of chief marketing and communications officer (CMCO) at Coke and recommend a communications plan, including a press statement, to fulfill their role as CMCO while living up to the brand’s ...Desde 8,20 €