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The Multichannel Challenge at Natura in Beauty and Personal Care (A), (B), and (C) - Teaching note
Farris, Paul W.; Guissoni, Leandro; Boccia, Murillo; Ailawadi, KusumNota del Instructor DARDEN-M-0943TNMarketingTeaching note for products M-0943, M-1022 and M-1023Desde 0,00 €
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Choosing the Right Metrics for Listerine Brand Management in Brazil - Teaching Note
Farris, Paul W.; Guissoni, LeandroNota del Instructor DARDEN-M-0902TN-EMarketingTeaching note for product M-0902Desde 0,00 €
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Arredondar Movement: Expanding Microdonations in Brazil - Teaching Note
Guissoni, Leandro; Barki, Edgard; Veludo-de-Oliveira, Tania Modesto; Zambaldi, FelipeNota del Instructor DARDEN-M-0987TN-EContabilidad y controlTeaching Note for product M-0987Desde 0,00 €
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Looking for a Sustainable Model at Brazilian Edtech Start-up Resilia - Teaching note
Guissoni, Leandro; Migliora Neto, Luiz; Aidar, Marcelo MarinhoNota del Instructor DARDEN-M-1030TN-EMarketingTeaching note for product M-1030Desde 0,00 €
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The Multichannel Challenge at Natura in Beauty and Personal Care (A), (B), and (C) - Teaching note
Farris, Paul W.; Guissoni, Leandro; Boccia, Murillo; Ailawadi, KusumNota del Instructor DARDEN-M-0943TN-EMarketingTeaching note for product M-0943Desde 0,00 €
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Looking for a Sustainable Model at Brazilian Edtech Start-up Resilia
Guissoni, Leandro; Migliora Neto, Luiz; Aidar, Marcelo MarinhoCaso DARDEN-M-1030MarketingThe fast-growing educational technology start-up Resilia had successfully initiated its operations in Brazil. It trained full stack developers and connected them with entry-level jobs at unicorn start-up companies such as iFood, Stone, and Nubank, as wellDesde 8,20 €
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The Multichannel Challenge at Natura in Beauty and Personal Care (A)
Farris, Paul W.; Guissoni, Leandro; Ailawadi, Kusum; Boccia, MurilloCaso DARDEN-M-0943MarketingFaced with declining market share and sales between 2014 and 2016, Natura, at the time Brazil’s second-largest brand in the cosmetics, fragrances, and toiletries market, was expanding its customer reach by moving from a direct-sales company to a multichanDesde 8,20 €
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The Multichannel Challenge at Natura in Beauty and Personal Care (B): Building a Successful Digital and Omnichannel Transformation
Farris, Paul W.; Guissoni, Leandro; Lourenço, Carlos Eduardo; Boccia, MurilloCaso DARDEN-M-1022-EMarketingBetween 2013 and 2019, Natura undertook a set of initiatives to begin its digital transformation and accelerate the global expansion that resulted in it becoming the world's fourth-largest beauty group. Along with its traditional door-to-door operation, NDesde 5,74 €
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The Multichannel Challenge at Natura in Beauty and Personal Care (C): Digital Transformation and Toward a Fintech Business
Guissoni, Leandro; Moraes, Trícia Karla Lacerda; Cernev, Adrian KemmerCaso DARDEN-M-1023-EMarketingIn 2021, the world’s fourth-largest beauty group, Natura &Co, was in the middle of a digital transformation process. Originally a direct-selling company, Natura transitioned to a multichannel business through online and offline channels, while acquiring sDesde 5,74 €
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Arredondar Movement: Expanding Microdonations in Brazil
Guissoni, Leandro; Veludo-de-Oliveira, Tania Modesto; Barki, Edgard; Zambaldi, FelipeCaso DARDEN-M-0987-EMarketingArredondar was a nongovernmental organization (NGO) whose objective was encouraging the culture of donation in Brazil through acts of micro-donations. Any shopper could donate at the retail stores that partnered with Arredondar. The process was simple: customers could round up the total value of their purchase to the next whole value, and the difference in cents would be donated to carefully selected NGOs. Arredondar offered a simple, accessibl...Desde 8,20 €