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Germania Fluggesellschaft mbH (A)
Hild, MatthiasCaso DARDEN-QA-0620-EAnálisis de decisionesStudents conduct game-theoretic analyses as they examine the situation of Germania Fluggesellschaft MBH at the launch of its first scheduled flight service on the Frankfurt-Berlin route in the fall of 2001. Entry into this market will bring Germania into direct competition with Deutsche Lufthansa AG, which currently holds a monopoly on the route. Students perform strategic analyses from the viewpoints of both competitors, to explore the strategic...Desde 8,20 €