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Preference for Sequences: Rock Loud and Proud Music Set List
Baucells, Manel; Yemen, GerryCaso DARDEN-QA-0856-EAnálisis de decisionesNumerous situations require sequencing objects. Several factors can be taken into account, such as creating contrast, avoiding satiation, satisfying impatience, or managing anticipation and recall. In this case, the music director of a rock and roll band uses sequencing to order a band’s set list for an upcoming concert. Although the lead singer has chosen 15 songs the music director wants to use her expertise in understanding what factors in a s...Desde 8,20 €
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The 10th at Riviera - Teaching note
Baucells, ManelNota del Instructor DARDEN-QA-0953TN-EAnálisis de decisionesTeaching note for product QA-0953Desde 0,00 €
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Tesla, Inc.: Supercharging Auto Sales - Teaching Note
Baucells, Manel; Maiden, Stephen E.Nota del Instructor DARDEN-QA-0915TN-EAnálisis de decisionesTeaching Note of Product QA-0915Desde 0,00 €
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Tesla and the Future of Autonomous Driving - Teaching Note
Baucells, ManelNota del Instructor DARDEN-QA-0911TN-EAnálisis de decisionesTeaching note for product QA-0911Desde 0,00 €
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The Pelayo Family Plays Roulette - Teaching note
Bodily, Samuel E.; Pfeifer, Phillip E.; Baucells, ManelNota del Instructor DARDEN-QA-0850TN-EAnálisis de decisionesTeaching note for product QA-0850Desde 0,00 €
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Vitaliy’s Purchase Decision
Baucells, Manel; Dydyshka, VitaliyEjercicio DARDEN-QA-0861-EAnálisis de decisionesThis short case presents the trade-offs that Vitaliy faces before purchasing a car. The case contains a consequence table showing five different cars and how they fare on six attributes, including price, user ratings, torque, fuel consumption, and engine power. The case is ideal to introduce the multiattribute methodology.Desde 8,20 €
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CSR Bonus at CapTech
Baucells, Manel; Ellis, ShawnCaso DARDEN-QA-0918-EAnálisis de decisionesThis case follows Anisha Anderson, who has had three of her customer service representatives (CSRs) quit. Her job is to think about how she can adjust the CSR training and bonus program to promote retention in the department, which has been a cause of concern for a while.Desde 8,20 €
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Resolving Trade-Offs: From Simple Heuristics to Multicriteria Analysis
Baucells, ManelNota técnica DARDEN-QA-0914-EAnálisis de decisionesThis note discusses a variety of methods to assist intuition in complex situations with multiple objectives and a potentially large set of alternatives. It begins with heuristic rules, which are relatively simple ways to sort out alternatives without thinking too much about trade-offs. After discussing the reliability of such rules, it moves to multicriteria analysis, which is a more rational method of balancing conflicting objectives.Desde 8,20 €
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The Conundrum of Contingent Free Shipping
Baucells, Manel; Lert, DevinCaso DARDEN-QA-0939-EAnálisis de decisionesThis case uses the intent to make an online purchase of a clothing item to explore the role intuition may play in shopping decisions. Two criteria, price and quality, are identified as being important, and the protagonist is presented with another attribute: shipping cost. Because consumers may not expect to pay for shipping, they may be willing to buy an item that otherwise would not be attractive when doing so is rewarded with free shipping.Desde 8,20 €
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The Pelayo Family Plays Roulette
Bodily, Samuel E.; Pfeifer, Phillip E.; Baucells, ManelCaso DARDEN-QA-0850-EAnálisis de decisionesThe Pelayo family has been studying roulette wheels and collecting data on tens of thousands of spins. Now the Pelayos have identified a wheel that they want to bet on, which has six numbers that have a 1/30 probability of winning instead of 1/37. They have staked EUR1,000 on this wheel. The question is: How much should they bet in order to have the most capital after 200 rounds? Log utility is used to compare alternatives and find an optimal bet...Desde 8,20 €