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Starbucks Corporation (B)
Hess, Edward D.; Eriksson, CassyCaso DARDEN-S-0176-EDirección estratégicaThis case follows S-0175 and explores the different responses Starbucks made to correct its operational and overexpansion problems as well as its experimentation with new growth ideas. Analysts who predicted that Starbucks wouldn’t survive the global downturn must to eat their words. Under its former CEO, it has emerged from the economic downturn a leaner, better company. Now it must decide whether to build or buy a new concept to scale or reigni...Desde 5,74 €
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Stryker Corporation
Hess, Edward D.; Eriksson, CassyCaso DARDEN-S-0174-EDirección estratégicaStryker is the story of how CEO John Brown built his company into a market leader using a simple strategy of growing earnings 20% a year. The strategy was supported by the values statement: "do not lie, cheat, or steal to do it." Stryker had an internal high-performance environment grown primarily through organic growth and by adding technology through small acquisitions. This case confronts Brown's succession and the issue of whether Stryker's 2...Desde 8,20 €
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Dell Inc.
Hess, Edward D.; Eriksson, CassyCaso DARDEN-S-0185-EDirección estratégicaIn the 1990s, with more widespread use of the Internet, sales through Dell Computer Corporation’s online business swelled, and it became a dominant market leader. By 2010, Dell Computer Corporation had changed its name to Dell Inc. (Dell). Dell employed 96,000 people worldwide and was ranked 38th on the Fortune 500 list. But in the summer of 2010, Dell was faced with dwindling market share, myriad customer complaints, vendor troubles, and a blist...Desde 8,20 €
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Starbucks Corporation (A)
Hess, Edward D.; Eriksson, CassyCaso DARDEN-S-0175-EDirección estratégicaThe issue in this case is whether it is realistic for Starbucks to continue to be a high-growth company. Questions raised are whether all growth is good; whether bigger is always better; whether businesses must “grow or die”; and under what circumstances does too aggressive growth destroy value? In trying to remain a high-growth company, Starbucks has opened some stores in subprime locations, resulting in dilution of its customer value propositio...Desde 8,20 €