Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Brand Activism at Starbucks-A Tall Order? - Teaching Note
Cian, Luca; Parmar, Bidhan L.; Boichuk, Jeff; Craddock, JennyNota del Instructor DARDEN-M-0964TN-EMarketingTeaching note for product M-0964Desde 0,00 €
-
Upli: Financial Health Appiness (A)
Cian, Luca; Yemen, GerryCaso DARDEN-M-1026MarketingThis field-based case, the first of a trio that includes UVA-M-1027 and UVA-M-1028, explores the qualitative and quantitative research a start-up platform in the financial industry undertook in its early growth stages. Upli founders Michael Krause and Christof Meyer sought to understand people’s problems when it came to financial health, the best consumers their product could target, and the set of features that would present the largest market o...Desde 8,20 €
-
Upli: Financial Health Appiness (C)
Cian, Luca; Yemen, GerryCaso DARDEN-M-1028MarketingThis case, the third and final in a series that begins with “Upli: Financial Health Appiness” (UVA-M-1026), reveals Upli founders Michael Krause and Christof Meyer’s move forward to design the Upli MVP and push it out to a small group of people. It also offers insight into entrepreneurial motivation to keep moving forward and financing entrepreneurial ventures.Desde 5,74 €
-
Just: Positioned to Target Mainstream Tastes? (A) and (B) - Teaching Note
Cian, Luca; Boichuk, Jeff; Gibson, MadelineNota del Instructor DARDEN-M-0956TN-EMarketingTeaching note for product M-0956Desde 0,00 €
-
Upli: Financial Health Appiness (A), (B), and (C) -Teaching note
Cian, Luca; Yemen, GerryNota del Instructor DARDEN-M-1026TN-EMarketingTeaching note for the product M-1026Desde 0,00 €
-
Upli: Financial Health Appiness (B)
Cian, Luca; Yemen, GerryCaso DARDEN-M-1027MarketingThis case, the second in a set that begins with “Upli: Financial Health Appiness” (UVA-M-1026), revisits Upli founders Michael Krause and Christof Meyer as they seek to understand people’s problems around financial health. In the A case, the founders used focus groups to generate insights into who would use a financial wellness app. Krause and Meyer then used the qualitative data from the focus groups to write more informed survey questions, whic...Desde 5,74 €
-
Snack Time with Generation Z - Teaching note
Cian, Luca; Brewster, MeadeNota del Instructor DARDEN-M-1032TN-EMarketingTeaching note for product M-1032Desde 0,00 €
-
Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A), (B), and (C) - Teaching Note
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraNota del Instructor DARDEN-M-0959TN-EMarketingTeaching note for product M-0959Desde 0,00 €
-
Food Marketing
Cian, Luca; Gibson, Madeline; Boichuk, JeffNota técnica DARDEN-M-0966-EMarketingLiterature in food marketing provides many examples of implicit associations and tensions of which marketers should be aware. For example, a brand that positions its product as healthy and tasty may struggle to gain traction in the market because consumers tend to associate good-tasting food with low health value, and therefore assume healthy food tastes bad. Often, consumers make purchases based on heuristics and perceptions. This note provides ...Desde 8,20 €
-
Snack Time with Generation Z
Cian, Luca; Brewster, MeadeCaso DARDEN-M-1032MarketingThis case set draws on a summer internship in brand management to outline potential steps in bringing a new food product to life. While there are general guidelines to the new product (brand, grocery aisle, and target market), the rest of the product development is up to the team of marketers and research and developers. This case can serve several purposes: It can be used as a midterm exam (e.g., after a module on consumer research) or as a part...Desde 8,20 €