Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
The KLM Approach to Alliances
Mitchell, Jordan; Ariño, Africa; Ozcan, PinarCaso SM-1530-EDirección estratégicaWhen it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the main milestones in the development of KLM¿s major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, ...Desde 8,20 €
-
Fiat's Strategic Alliance with Tata (A)
Mitchell, Jordan; Hohl, Brian; Ariño, Africa; Ozcan, PinarCaso SM-1528-EDirección estratégica, Innovación y cambioThis case looks at the automotive industry and Fiat's and Tata's corporate backgrounds. It provides an in-depth description of how these two companies came together, including the entire preoperational negotiation process. The case focuses on October 2007, immediately after the companies had finalized a joint venture to manufacture passenger cars, engines and transmissions in India for the national and international markets. The alliance also mad...Desde 8,20 €