Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Icelandair (E): COVID-19
Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Berrone, PascualCaso SM-1703-EDirección estratégica, Gobierno corporativo, Innovación y cambioThis five-part case series considers Icelandair at a couple of key inflection points in its recent history. Case A, set in early 2017 on the airline's 80th anniversary, the airline is faced to question its strategy after its impressive seven-year run of dynamic growth and solid returns comes to a somewhat abrupt end due to extreme pricing competition and upward cost pressure. The case delves into the development of the airline and its "hybrid" bu...Desde 5,74 €
-
Icelandair (E): COVID-19
Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Berrone, PascualCaso SM-1703Dirección estratégica, Gobierno corporativo, Innovación y cambioEn este caso en cinco partes se presenta a Icelandair en un par de momentos decisivos de su historia reciente. En el caso A, situado a principios de 2017, en el 80 aniversario de la aerolínea, la compañía debe plantearse su estrategia tras un período impresionante de siete años de crecimiento dinámico y buenos resultados que llega a su fin de forma más o menos brusca debido a la competencia de precios extrema y la presión de los costes al alza. E...Desde 5,74 €
-
Icelandair (A, B, C, D y E) - Teaching Note
Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Berrone, PascualNota del Instructor SMT-132-EDirección estratégica, Gobierno corporativo, Innovación y cambioThis five-part case series considers Icelandair at a couple of key inflection points in its recent history. Case A, set in early 2017 on the airline's 80th anniversary, the airline is faced to question its strategy after its impressive seven-year run of dynamic growth and solid returns comes to a somewhat abrupt end due to extreme pricing competition and upward cost pressure. The case delves into the development of the airline and its "hybrid" bu...Desde 0,00 €
-
Barcelona: A Roman Village Becoming a Smart City (Abridged)
Carrasco, Carlos; Ricart, Joan Enric; Berrone, PascualCaso SM-1646-EDirección estratégica, Innovación y cambio, Tecnologías de la informaciónOn July 2, 2014, Josep Ramon Ferrer, director of the ICT and smart city strategy at Barcelona City Council, finished the second round of meetings with the companies selected to participate in the competitive dialogue to create City OS, Barcelona's operating system. City OS was one of the key milestones in Barcelona's smart city strategy. It aimed to enable the council to acquire and process data from urban operations in a rapid, efficient, effect...Desde 8,20 €
-
Vancouver: The Challenge of Becoming the Greenest City - Teaching Note
Berrone, Pascual; Ricart, Joan EnricNota del Instructor SMT-105-EDirección estratégica, Economía, Innovación y cambioThis is the suggested teaching note for the case "Vancouver: The Challenge of Becoming the Greenest City" (IESE, SM-1612-E). The case describes the Greenest City 2020 Action Plan, formally launched by the city of Vancouver in 2011, which was intended to make Vancouver the greenest city on the planet. Gregor Robertson, mayor of Vancouver, is the main champion of the ambitious strategic plan. While he has a successful past as a social entrepreneur ...Desde 0,00 €
-
La transformación de Medellín: hacia una sociedad urbana más equitativa, innovadora y participativa
Duch, Ana Isabel; Ricart, Joan Enric; Berrone, PascualCaso SM-1681Dirección estratégica, Economía, Innovación y cambioA finales del siglo XX, Medellín (Colombia) era conocida por ser una de las ciudades más violentas y peligrosas del mundo, un paraíso para el narcotráfico y un centro de pobreza, desigualdad y exclusión social. Sin embargo, en menos de dos décadas, ha sido capaz de transformarse en un modelo de intervención urbanística, resiliencia social y una de las economías metropolitanas de más rápido crecimiento en Latinoamérica. El exitoso cambio de imagen...Desde 8,20 €
-
Smart Cities, Sustainable Progress
Barrionuevo, Juan Manuel; Berrone, Pascual; Ricart Costa, Joan EnricArtículo ART-2152-EDirección estratégicaWith urbanization on the rise globally, failure to adapt to the new urban reality could be disastrous for cities facing unprecedented demographic, economic, social and environmental challenges. Development models are needed to transform such challenges into opportunities. The authors outline the strategic planning methodologies needed to create smart cities sustainable, innovative, connected and socially cohesive places that enhance the quality...Desde 8,20 €
-
Sustainability: Bringing Life to Your Business
Barcelona, Ricardo; Berrone, Pascual; Eccles, Robert G.; Van Wassenhove, Luk N.Dossier DOS-8-EContabilidad y control, Gobierno corporativo, Marketing, Servicios y operacionesA new era is dawning in which social, environmental and economic value creation is bubbling up on the horizon.Desde 15,00 €
-
The Double Advantage of Public-Private Partnerships
Berrone, Pascual; Ricart, Joan Enric; Ferradans, Hugo; Rodríguez, Miguel; Salvador, Jordi; Tadelis, Steven; Vives, XavierDossier DOS-34-EDirección estratégica, Finanzas, Servicios y operacionesThe opportunities for value creation double with PPPs. This dossier will help you ace the game.Desde 15,00 €
-
The Agro Food Cluster in Central Denmark (B)
Berrone, Pascual; Blázquez, María LuisaCaso SM-1617-EDirección estratégica, Economía, Innovación y cambioThe case describes an initiative in Central Denmark that consists of a business park that has aspirations of becoming a (micro) cluster. Paul Cornillon, chairman of the Board for the Danish Food Cluster, needs to move the initiative forward now that the cluster has been officially launched. The case was written based on published data and interviews conducted with members of the government, the management team at the Agro Food Park and other stak...Desde 5,74 €