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Barcelona: A Roman Village Becoming a Smart City (Abridged)
Carrasco, Carlos; Ricart, Joan Enric; Berrone, PascualCaso SM-1646-EDirección estratégica, Innovación y cambio, Tecnologías de la informaciónOn July 2, 2014, Josep Ramon Ferrer, director of the ICT and smart city strategy at Barcelona City Council, finished the second round of meetings with the companies selected to participate in the competitive dialogue to create City OS, Barcelona's operating system. City OS was one of the key milestones in Barcelona's smart city strategy. It aimed to enable the council to acquire and process data from urban operations in a rapid, efficient, effect...Desde 8,20 €
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El Agro Food Cluster en la región Central de Dinamarca (B)
Berrone, Pascual; Blázquez, María LuisaCaso SM-1617Dirección estratégica, Economía, Innovación y cambioEn el caso se describe una iniciativa en Jutlandia Central que consiste en un parque empresarial que aspira a convertirse en un (micro)clúster. Paul Cornillon, presidente del consejo del Danish Food Cluster, tiene que sacar adelante la iniciativa ahora que el clúster se ha lanzado oficialmente. Para la redacción del caso se han tomado como base datos ya publicados y entrevistas con miembros del Gobierno, el equipo gestor del Agro Food Park y otr...Desde 5,74 €
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The Agro Food Cluster in Central Denmark (B)
Berrone, Pascual; Blázquez, María LuisaCaso SM-1617-EDirección estratégica, Economía, Innovación y cambioThe case describes an initiative in Central Denmark that consists of a business park that has aspirations of becoming a (micro) cluster. Paul Cornillon, chairman of the Board for the Danish Food Cluster, needs to move the initiative forward now that the cluster has been officially launched. The case was written based on published data and interviews conducted with members of the government, the management team at the Agro Food Park and other stak...Desde 5,74 €
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Scoot: Succeeding in the U.S., working its way into Spain (A)
López, Ana; Berrone, Pascual; Ricart, Joan EnricCaso SM-1750-EDirección estratégicaScoot, an eco-sharing multimodal (motos, bikes, kick scooters) mobility provider, has been operating in the US for 7 years. After its international expansion to Barcelona and Santiago de Chile, the company is not contemplating the launch of kick scooters in Madrid, their first bet on the Spanish capital. Competing against 23 other providers for less than 10,000 licenses and with a daunting future of its bike operations in Barcelona, the company h...Desde 8,20 €
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Scoot: Succeeding in the U.S., working its way into Spain (B)
López, Ana; Berrone, Pascual; Ricart, Joan EnricCaso SM-1751-EDirección estratégicaScoot, an eco-sharing multimodal (motos, bikes, kick scooters) mobility provider, has been operating in the US for 7 years. After its international expansion to Barcelona and Santiago de Chile, the company is not contemplating the launch of kick scooters in Madrid, their first bet on the Spanish capital. Competing against 23 other providers for less than 10,000 licenses and with a daunting future of its bike operations in Barcelona, the company h...Desde 5,74 €
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Málaga: In Search of Its Identity as a Smart City
Berrone, Pascual; Ricart, Joan Enric; Blázquez, María LuisaCaso SM-1658-EDirección estratégica, Innovación y cambio, Tecnologías de la informaciónThe case examines Málaga's evolution and its positioning as a smart city. It describes various strategic plans followed by the city, its strengths and weaknesses, and the management and leadership of the mayor, Francisco de la Torre. The mayor must define the positioning of the city and decide how to leverage efforts made to transform Málaga into a city of knowledge and culture in that context.Desde 8,20 €
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Sidewalk Toronto: Are Smart Cities the Future of Urban Development
Peiret, Clara; Berrone, Pascual; Ricart, Joan EnricCaso SM-1696-EDirección estratégica, Economía, Innovación y cambio, Tecnologías de la informaciónThe case describes Sidewalk Toronto project. It was a project first initiated by Waterfront Toronto in 2017 by issuing the request for proposal (RFP) on development of the Quayside area. Sidewalk Labs, which is a subsidiary company of Alphabet Inc. and a sister company of Google, won the bid in 2017. The Master Innovation Development Plan (MIDP) was created in 2019 through conversations with over 21,000 Torontonians and aimed to be an innovative ...Desde 8,20 €
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Tesla in the 2020s: Moment of Truth for the "Master Plan" (French Version)
Berrone, Pascual; Caldart, Adrian; Ricart, Joan Enric; Sastre Boquet, IsaacCaso SM-1707-FRDirección estratégica, Innovación y cambio, Servicios y operacionesFounded in 2003, and headed by the admired - and controversial - Elon Musk, in 2020 Tesla had become the automaker with the highest market capitalization, and the global leader of the electric car market. Was this valuation justified? The case presents a panorama of the automotive industry (discussing its main actors, business figures, and business models) before reviewing Tesla's company history in detail. In less than 20 years Tesla had gone fr...Desde 8,20 €
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Vancouver: The Challenge of Becoming the Greenest City (Chinese Version)
Berrone, Pascual; Ricart, Joan Enric; Blázquez, María LuisaCaso SM-1612-ZHDirección estratégica, Economía, Innovación y cambioThe case describes the Greenest City 2020 Action Plan that the City of Vancouver formally launched in 2011 and whose aim is to make Vancouver the greenest city on the planet. Gregor Robertson, mayor of Vancouver, is the main champion of the ambitious strategic plan. While he has had past success as a social entrepreneur and has implemented several green urban initiatives in his role as mayor, he struggles with some areas and aspects of the plan. ...Desde 8,20 €
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La industria textil catalana (A)
Berrone, Pascual; Blázquez, María LuisaCaso SM-1595Dirección estratégica, Innovación y cambioEste caso describe brevemente la industria textil catalana, su estructura y los distintos enfoques que adoptó para responder a las tendencias cambiantes del sector, en comparación con compañías como Inditex. En él, se abordan, además, los retos derivados de la globalización y el modo en que han afectado a esta industria en Cataluña.Desde 8,20 €