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EVN in Bulgaria: "East Fantasy" Meets Eastern Reality
Seelos, ChristianCaso SM-1565-EIniciativa emprendedora, Innovación y cambioThe case reflects on the strategic decisions to implement the growth and internationalization strategy of EVN, an Austrian energy retailer. EVN needed to respond to change competitive dynamics created by the market liberalization enacted by EU law in the 1990s. EVN's management saw a growth opportunity in the Eastern European markets that were underdeveloped but were expected to catch up fast as a result of their admission to the EU. EVN soon fin...Desde 8,20 €