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FreeMove in Early 2008: Creating Value through Strategic Alliances in the Mobile Telecommunications Industry - Teaching Note
Riehl F.; Ariño, AfricaNota del Instructor DGT-36-EDirección estratégicaNote prepared as an aid to instructors in the classroom use of case DG-1469-E.Desde 0,00 €
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Airline Industry Alliances in 2004: Improving Performance in the Beleaguered Airline Industry - Teaching Note
Riehl F.; Ariño, AfricaNota del Instructor DGT-37-EDirección estratégicaNote prepared as an aid to instructors in the classroom use of case DG-1470-E Airline Industry Alliances in 2004: Improving Performance in the Beleaguered Airline Industry.Desde 0,00 €
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FreeMove in Early 2008: Creating Value Through Strategic Alliances in the Mobile Telecommunications Industry
Riehl F.; Ariño, AfricaCaso DG-1469-EDirección estratégicaThe case describes the changing competitive landscape in the European mobile industry in 2003/2004. In April 2003, four of the leading mobile operators in Europe, Telefónica Móviles of Spain, T-Mobile of Germany, Telecom Italia Mobile and Orange of France, had formed the "FreeMove" alliance to counter the ever growing market presence of Vodafone Plc. Only six months later, in October 2003 nine smaller European operators formed a similar alliance ...Desde 8,20 €
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Airline Industry Alliances in 2004: Improving Performance in the Beleaguered Airline Industry
Riehl F.; Ariño, AfricaCaso DG-1470-EDirección estratégicaThe airline industry in 2004 provides an ideal field of analysis for students of alliances. As airlines struggled to cope with the challenges imposed on them by terrorism, SARS (Severe Acute Respiratory Syndrome), the Iraq war, a slow growing economy and fast rising oil prices, alliances became more and more a "safe haven" that would mitigate the detrimental effects of the environment. An open issue remained until that time of whether alliances w...Desde 8,20 €