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National Cultural Differences and Global Business
Ghemawat, Pankaj; Reiche, SebastianNota técnica DPON-359-EDirección estratégica, Liderazgo y Dirección de personasThis note discusses the role of national cultural value differences for global business. The persistence of cultural value differences is particularly relevant for large global companies that are exposed to multiple national cultures in their daily operations. This is because it forces companies to adapt their practices and approaches to every culturally distinct context they operate in. While the concepts discussed in this note apply more broadl...Desde 8,20 €
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Management of International Staff
García, Clara; Reiche, Sebastian; Harzing, Anne-WilNota técnica DPON-79-ELiderazgo y Dirección de personasOver the last few decades, Western multinational corporations (MNCs) have shifted their focus beyond the industrialized world, attempting to capitalize on the growing business opportunities in developing and emerging markets. At the same time, many MNCs from emerging economies have expanded their activities beyond their domestic markets, with companies such as Haier, Embraer, Lenovo, Tata, Vale and Cemex successfully operating on an international...Desde 8,20 €