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A Note on the Organizational Implications of Globalization
Helmstein, M.; Joachimsthaler, Erich A.; Leppänen R.Nota técnica MN-281-EMarketingAs a result of recent changes in the global socio-economic environment and technological advances, managers of many large firms see an opportunity for increased integration and coordination of their businesses. This phenomenon is called globalization and is the topic of this paper. The latest theories and ideas relating to the globalization of business are discussed and applied through a comparison of four corporations that operate on a worldwide...Desde 8,20 €