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Virgin's Pursuit: Sir Richard Branson's Dilemmas in Creating a Presence in Retail Financial Services
Bátiz-Lazo, Bernardo; Kase, KimioCaso SM-1559-EGobierno corporativoIn the forty years to 2010, Virgin Group's Sir Richard Branson (b. 1950) turned from a 'high school dropout' to a billionaire and global legend. The creation of over 300 business interests in parts as far afield as the UK, South Africa, Australia and the USA resulted from a unique management style. Branson and the Virgin brand often associate with music (such as records and music stores) and travel (airlines, trains and booked holidays) but betwe...Desde 8,20 €