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Eurofragance: Tapping Into the Halal Market
Abdel Samad, Wissam; Ribera, AlbertoCaso SM-1575-EDirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, MarketingEurofragance is a family-owned company specializing in fragrances and flavors for perfumery, personal hygiene and food. About 80% of its production is exported, reaching customers in over 40 countries and leading to the opening of subsidiaries in seven emerging markets. This case study focuses on the flavors division. At the start of its activity in Indonesia and Malaysia, the company met with strict regulations on product certification requireme...Desde 8,20 €