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Marketing at Nyassa - Teaching Note
Neeraj Pandey; Gaganpreet Singh; Sandeep PuriNota del Instructor IVEY-8B16A004-EMarketingTeaching note for product 9B16A004.Desde 0,00 €
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Laurs & Bridz: Implementation of a Customer Relationship Management Solution - Teaching Note
Anand Khanna; Sandeep Puri; Abhishek Sen; Gaganpreet SinghNota del Instructor IVEY-8B18A004-EMarketingTeaching note for product 9B18A004.Desde 0,00 €
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Volkswagen Emission Scandal: Reputation Recovery and Recall Strategy
Rachna Shah; Gaganpreet Singh; Sandeep PuriCaso IVEY-9B17M052-EDirección estratégicaIn September 2015, the Volkswagen Group (VW) was in a state of flux. Its reputation was taking a severe beating in the auto industry and among consumers. The United States Environmental Protection Agency had accused the company of tampering with its EA 189 diesel engines to clear emissions tests. The engines, fitted with a “defeat device,” met the stringent emission levels and higher fuel efficiency standards set in the United States. The defeat ...Desde 8,20 €