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Next Generation Green: White Dog Cafe and Its Evolving Brand Identity - Teaching Note
Diane M. Phillips; Jason PhillipsNota del Instructor IVEY-8B18A016-EMarketingTeaching note for product 9B18A016.Desde 0,00 €
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Next Generation Green: White Dog Cafe and Its Evolving Brand Identity
Diane M. Phillips; Jason PhillipsCaso IVEY-9B18A016-EIniciativa emprendedora, MarketingIn May 2017, The White Dog Cafe (White Dog) had been under new ownership for seven years, had opened two new locations, and had continued most of the initiatives that had made it one of the most well-respected and sustainably run restaurants in the United States. But the restaurant was still relatively unknown. How could White Dog’s director of marketing convince owner Marty Grims that a brand management agency could help the White Dog brand evol...Desde 8,20 €
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Sustainable Growth at TerraCycle: Should Manufacturing Be Moved - Teaching Note
Diane M. Phillips; Jason Keith PhillipsNota del Instructor IVEY-8B16A010-EMarketingTeaching note for product 9B16A010.Desde 0,00 €
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Sustainable Growth at TerraCycle: Should Manufacturing Be Moved
Diane M. Phillips; Jason Keith PhillipsCaso IVEY-9B16A010-EDirección estratégica, Iniciativa emprendedora, MarketingAs of April 2012, TerraCycle had witnessed exponential growth over the past few years due to its unique value proposition of creating a line of consumer products out of trash. With continued global expansion, the firm’s biggest challenge was how to move forward while staying true to its mission to eliminate as much waste as possible from landfills, make fun products that consumers liked, and turn a profit. Operationally, TerraCycle was losing mon...Desde 8,20 €
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Walking the Walk: Putting Social Responsibility into Action at the White Dog Cafe
Diane M. Phillips; Jason Keith PhillipsCaso IVEY-9B07M049-EDirección estratégica, Iniciativa emprendedoraThis case is designed to examine the issue of corporate social responsibility in a small firm. The key issue is how a small organization can maintain its strong social responsibility philosophy when (a) the organization is growing, (b) the environment in which the organization exists is extremely competitive, and (c) the entrepreneurial visionary who started the firm is getting ready to step down. The case describes the dilemma the owner of White...Desde 8,20 €