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Clearly: Organizing for Omnichannel Retailing - Teaching Note
Kersi Antia; Ramasastry ChandrasekharNota del Instructor IVEY-8B17A025-EMarketingTeaching note for product 9B17A025.Desde 0,00 €
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Volkswagen Strategy 2025: Shifting Gears in Disruptive Times - Teaching Note
Andreas Schotter; Thomas Watson; Ramasastry ChandrasekharNota del Instructor IVEY-8B19M047-EDirección estratégicaTeaching note for product 9B19M047.Desde 0,00 €
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Lightenco: Reaching the Limits of Bootstrapping
Simon Parker; Ramasastry ChandrasekharCaso IVEY-9B19M061-EDirección estratégica, Iniciativa emprendedoraIn January 2018, the three founders of Lighting Enhancement Corporation (Lightenco), a Canadian turnkey lighting solutions enterprise, were at a crossroads. After building a successful business enterprise over seven years by relying entirely on internal fDesde 8,20 €
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SafeMotos: Scaling up Innovations in African Ride Hailing
Darren Meister; Ramasastry ChandrasekharCaso IVEY-9B20M182-EDirección estratégica, Iniciativa emprendedoraIn April 2018, the two co-founders of SafeMotos, a motorcycle taxi service in Rwanda, in Central Africa, were examining their expansion plan. Their start-up had not yet become profitable, but they were already making plans to expand into the neighbouringDesde 8,20 €
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Medicom: Building A Resilient Supply Chain
P. Fraser Johnson; Ramasastry ChandrasekharCaso IVEY-9B21D011-EDirección estratégica, Servicios y operacionesGuillaume Laverdure, chief operating officer at Medicom Group (Medicom), was evaluating a potential investment in a new facility that would manufacture melt-blown polypropylene (melt-blown PP), a key raw material for surgical and respirator masks. It wasDesde 8,20 €
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Air Miles Canada: Rebranding the Air Miles Rewards Program
Niraj Dawar; Ramasastry ChandrasekharCaso IVEY-9B07A009-EMarketingAir Miles, the largest third party loyalty program in Canada, has more than nine million subscribers. Competition in the loyalty card market is heating up with the entry of Aeroplan and myriad proprietary loyalty programs launched by retailers and other brands, and Air Miles seeks to tighten its relationship with customers. Paradoxically, for a data-driven company focused on influencing consumers individually, Air Miles opts to develop and launch...Desde 8,20 €
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Siemens Canada: Digital Transformation
Ning Su; Ramasastry ChandrasekharCaso IVEY-9B20M067-EDirección estratégica, Iniciativa emprendedoraIn mid-2018, the president and chief executive officer of Siemens Canada was examining his options in executing Vision 2020+, a growth plan developed by the company's headquarters in Germany. One of the cornerstones of the plan was digitalization, both internally, among the company's sprawling manufacturing operations, and externally, among the company's industrial customers. How could Siemens Canada, as a North American subsidiary of a large mul...Desde 8,20 €
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Red Hat Canada: Bridging the Gender Gap
Alison Konrad; Ramasastry ChandrasekharCaso IVEY-9B18C041-EDirección estratégicaIn August 2017, the Canadian country leader of Red Hat Inc., an open source software company, was reviewing the progress made by the Canadian subsidiary of the American multinational in bridging the gender gap. The subsidiary had met its target of increasing the ratio of women in its sales team from 5 per cent in August 2014 to 40 per cent in July 2017. The country leader was examining ways to leverage the takeaways from the four-year experience ...Desde 8,20 €
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Carrot Rewards: Carrot at a Crossroads
Dominic Lim; Ramasastry ChandrasekharCaso IVEY-9B21M033-EIniciativa emprendedora, Liderazgo y Dirección de personasIn December 2018, the founder and chief executive officer (CEO) of Carrot Rewards (Carrot), a profitable Canadian social enterprise, was facing a turning point. The company, which had been founded three years earlier, was about to implode. Its single largest client had just conveyed its decision to pull out, causing a sudden 65 per cent drop in the company’s annual revenue. Should Carrot continue with the prevailing model-one day at a time? Shoul...Desde 8,20 €
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Honda Canada (A): Tsunami and Communications
Mary Weil; Dina Ribbink; Ramasastry ChandrasekharCaso IVEY-9B16D004-EDirección estratégica, Servicios y operacionesHonda Canada was coping with a communications and supply chain crisis after a triple disaster — an earthquake followed by a tsunami and a nuclear meltdown — that hit Japan in March 2011. Honda’s worldwide supply chain was characterized by a just-in-time, single-source approach, wherein the supplier for each component provided the best quality at the lowest price. The approach normally ensured economies of scale but now, in an abnormal time, Honda...Desde 8,20 €