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Siemens Canada: Digital Transformation - Teaching Note
Ning Su; Ramasastry ChandrasekharNota del Instructor IVEY-8B20M067-EDirección estratégicaTeaching note for product 9B20M067.Desde 0,00 €
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Honda Canada: Relaunching Honda Fit - Teaching Note
June Cotte; Ramasastry ChandrasekharNota del Instructor IVEY-8B17A060-EMarketingTeaching note for product 9B17A060.Desde 0,00 €
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Medicom: Building A Resilient Supply Chain - Teaching Note
P. Fraser Johnson; Ramasastry ChandrasekharNota del Instructor IVEY-8B21D011-EServicios y operacionesTeaching Note for product 9B21D011.Desde 0,00 €
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Carrot Rewards: Carrot at a Crossroads - Teaching Note
Dominic Lim; Ramasastry ChandrasekharNota del Instructor IVEY-8B21M033-EIniciativa emprendedora, Liderazgo y Dirección de personasTeaching note for product 9B21M033.Desde 0,00 €
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LCBO: Organizational Transformation
Jean-Louis Schaan; Ramasastry ChandrasekharCaso IVEY-9B18M166-EDirección estratégicaIn 2016, the newly appointed president and chief executive officer of the Liquor Control Board of Ontario (LCBO), an alcoholic beverages retailer and a Crown corporation of the province of Ontario in Canada, was weighing his options in developing and execDesde 8,20 €
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TVO: Leading Transformational Change (A)
Gerard Seijts; Jean-Louis Schaan; Ramasastry ChandrasekharCaso IVEY-9B18M110-EDirección estratégicaIn July 2013, the chief executive officer (CEO) of TVOntario (TVO) was reviewing a report from consultants for the future direction of the organization. TVO was an educational media organization under the Ontario Ministry of Education, in Canada. TVO’s maDesde 8,20 €
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MMI Product Placement, Inc.
Robin Ritchie; Ramasastry ChandrasekharCaso IVEY-9B07A006-EIniciativa emprendedora, MarketingThe president of a national placement agency is preparing to make a final pitch to sign Greyhound Canada as a client. Greyhound wants to reposition its brand as a mainstream travel option, particularly for suburban commuters, and needs cost-effective ways to get its message to consumers. The company views product placement as a viable tool for building brand awareness, but worries about losing control over its brand image. Even more serious are c...Desde 8,20 €
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Honda Canada: Relaunching Honda Fit
June Cotte; Ramasastry ChandrasekharCaso IVEY-9B17A060-EIniciativa emprendedora, MarketingIn May 2014, Honda Canada was planning to relaunch the Honda Fit—its entry-level car. The purpose of the relaunch was to kick-start growth in sales of the Honda Fit, which had fallen from 14,836 units in the launch year of 2008 to 9,512 units in 2013. The target customer group was an up-and-coming demographic cohort known as millennials. Honda Canada's manager of Customer Conquest Management was mandated with strategizing and executing the relaun...Desde 8,20 €
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Johnson Controls International Plc: Managing Strategic Accounts
Michael Taylor; Ramasastry ChandrasekharCaso IVEY-W25578-EDirección estratégica, MarketingThe chief commercial officer of Johnson Controls International, a multinational manufacturer and marketer of security systems, was noticing a change in the buying behaviour of one of its premier customers. As one of the company’s designated strategic accounts, this customer was entitled to multi-level collaborative support. Of late, the customer had been taking a “bid-and-buy” approach to its purchases, ignoring the standards agreed to in the str...Desde 8,20 €
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Garrard Japan: Global or Local
Paul W. Beamish; Ramasastry ChandrasekharCaso IVEY-9B19M031-EDirección estratégicaIn late September 2017, the country manager of Garrard Japan was reviewing an interim strategy to deal with emerging, negative views on the ongoing globalization of industry and commerce. Garrard Japan was a wholly owned subsidiary of Garrard S.A., a leading packaged foods company. The European-based multinational enterprise had been a major contributor to globalizing trade and commerce, and the survey results had highlighted a Japanese view that...Desde 8,20 €