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Best Buy Inc. - Dual Branding in China (Spanish version)
Niraj Dawar; Ramasastry ChandrasekharCaso IVEY-9B09AS16Dirección estratégica, MarketingUn mes después de que Best Buy Inc. (Best Buy), el vendedor más grande de productos electrónicos de consumo en los Estados Unidos, adquirieron Five Star, el tercero vendedor más grande de electrodomésticos y los productos electrónicos de consumo en China en mayo de 2006, la administracíon de Best Buy está evaluando una opción de marca. ¿Se debe Five Star perder su identidad y se comercializa como Best Buy? ¿O mejor debería Best Buy mantener la ma...Desde 8,20 €
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Intel Corp. - Bring Your Own Device
V. Joseph Compeau; Nicole R.D. Haggerty; Ramasastry ChandrasekharCaso IVEY-9B13E002-EDirección estratégica, Tecnologías de la informaciónSince early 2009, the information technology (IT) division of a leading manufacturer of semiconductor chips had noticed a growing trend among the company’s 80,000 employees worldwide to bring their own smartphones and storage devices to their individual workstations. Recognizing that Bring Your Own Device (BYOD) was not a passing fad but a growing phenomenon, the company decided in January 2010 to formally implement this initiative. As the compan...Desde 8,20 €
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Siemens Canada: Digital Transformation - Teaching Note
Ning Su; Ramasastry ChandrasekharNota del Instructor IVEY-8B20M067-EDirección estratégicaTeaching note for product 9B20M067.Desde 0,00 €
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Ryff Inc.: Disrupting Product Placement - Teaching Note
Kirk Kristofferson; Ramasastry ChandrasekharNota del Instructor IVEY-8B20A074-EMarketingTeaching note for product 9B20A074.Desde 0,00 €
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Garrard Japan: Global or Local - Teaching Note
Paul W. Beamish; Ramasastry ChandrasekharNota del Instructor IVEY-8B19M031-EDirección estratégicaTeaching note for product 9B19M031.Desde 0,00 €
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ArcelorMittal (B)
Jean-Louis Schaan; Ramasastry ChandrasekharCaso IVEY-9B10M002-EDirección estratégicaFrom the perspectives of the senior executive of Mittal and the senior executive of Arcelor, this case looks at post-merger integration. As with many mergers, the ArcelorMittal merger was touted as a merger of equals. Unlike most, it was actually managed as such and it worked. The case series looks at three critical decision points (one for each case) and challenges that the two senior executives faced from the line organization during the execut...Desde 5,74 €
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ArcelorMittal (C)
Jean-Louis Schaan; Ramasastry ChandrasekharCaso IVEY-9B10M003-EDirección estratégicaFrom the perspectives of the senior executive of Mittal and the senior executive of Arcelor, this case looks at post-merger integration. As with many mergers, the ArcelorMittal merger was touted as a merger of equals. Unlike most, it was actually managed as such and it worked. The case series looks at three critical decision points (one for each case) and challenges that the two senior executives faced from the line organization during the execut...Desde 5,74 €
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Sears Canada (B)
Stephan Vachon; Ramasastry ChandrasekharCaso IVEY-9B13D015-EServicios y operacionesThis is a supplement to 9B13D014.Desde 5,74 €
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Kindred Home Care: Choosing Growth Options - Teaching Note
David Barrett; Ramasastry ChandrasekharNota del Instructor IVEY-8B19D024-EServicios y operacionesTeaching note for product 9B19D024.Desde 0,00 €
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ArcelorMittal (A)
Jean-Louis Schaan; Ramasastry ChandrasekharCaso IVEY-9B10M001-EDirección estratégicaFrom the perspectives of the senior executive of Mittal and the senior executive of Arcelor, this case looks at post-merger integration. As with many mergers, the ArcelorMittal merger was touted as a merger of equals. Unlike most, it was actually managed as such and it worked. The case series looks at three critical decision points (one for each case) and challenges that the two senior executives faced from the line organization during the execut...Desde 8,20 €