Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Didi Chuxing: Transforming Transportation in China - Teaching Note
Ning Su; Guowei ZhuNota del Instructor IVEY-8B18M127-EDirección estratégicaTeaching note for product 9B18M127.Desde 0,00 €
-
MarcPoint: Strategizing with Big Data
Wei Zhang; Liang Li; Ning Su; Ji-Ye MaoCaso IVEY-9B19E012-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónAs Shanghai MarcPoint Information Technology Co. Ltd. (MarcPoint) celebrated its fifth anniversary, its founder was quite pleased by what the company had achieved. MarcPoint was a start-up that offered marketing research services by analyzing user-generatDesde 8,20 €
-
Siemens Canada: Digital Transformation
Ning Su; Ramasastry ChandrasekharCaso IVEY-9B20M067-EDirección estratégica, Iniciativa emprendedoraIn mid-2018, the president and chief executive officer of Siemens Canada was examining his options in executing Vision 2020+, a growth plan developed by the company's headquarters in Germany. One of the cornerstones of the plan was digitalization, both internally, among the company's sprawling manufacturing operations, and externally, among the company's industrial customers. How could Siemens Canada, as a North American subsidiary of a large mul...Desde 8,20 €
-
Transforming the Business Service Portfolio at Global Consultancy
Ning Su; Naqaash PiraniCaso IVEY-9B14E001-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónGlobal Consultancy Canada, the national branch of a global tax, accounting and consulting services firm, is seeking to improve the efficiency and effectiveness of its organization. The leader of the sourcing practice has been tasked by the company’s chief executive officer to identify opportunities for transforming the firm’s marketing and communications, human resources, finance and information technology functions. He must decide on the most su...Desde 8,20 €
-
Sydney Opera House: Creating a Masterpiece
Ning Su; Lisa Chen; Kathy Wu; Maria Miguéis-TeixeiraCaso IVEY-9B21M003-EDirección estratégica, EconomíaThe Sydney Opera House, an iconic architectural landmark and United Nations Educational, Scientific, and Cultural Organization World Heritage Site, was officially opened in 1973. The project cost AU$102 million and took 14 years to complete—AU$95 million and 10 years more than originally estimated. The challenges with the construction of the opera house included a brilliant and visionary architect who lacked project management experience, team co...Desde 8,20 €
-
Wilderness Safaris: Leveraging Technology for Impact
Ning Su; Megan SinghCaso IVEY-W28393-EDirección estratégica, Tecnologías de la informaciónHeadquartered in Botswana, Wilderness Safaris was an ecotourism operator that organized several camps and mobile safaris in Africa. Recently, Wilderness Safaris, and the industry in which it operated, had suffered from significant revenue loss because of the COVID-19 pandemic. Although Wilderness Safaris had managed to remain operable, the pandemic had changed the industry’s long-term landscape. The vice-president of Wilderness Safaris was intere...Desde 8,20 €
-
Homeking: Disrupting Labour Markets
Chuang Chen; Ning Su; Wenjie Song; Yifan GaoCaso IVEY-9B21M027-EDirección estratégica, Liderazgo y Dirección de personasHomemaking had been a centuries-old industry that supplied a variety of services to customers, from more commoditized tasks such as cleaning and laundry to specialized tasks such as elderly care, and prenatal and postpartum care. In China, this industry had traditionally been fragmented and associated with limited innovation. Homeking At Home Information Technology Co., Ltd. (HAH), a company founded in 2010, set the goal of transforming China’s h...Desde 8,20 €
-
DBS Bank Ltd.: How to Accelerate Digitalization
Ning Su; R. ChandrasekharCaso IVEY-W25312-EDirección estratégica, Tecnologías de la informaciónIn June 2020, the head of Customer Centre at DBS Bank Ltd. (DBS), the largest commercial bank in Singapore, was wondering how to leverage the bank’s current success in digitalization to create a competitive advantage. As a business leader, she was facing major decision points. How could she increase awareness of the bank’s digital assets among existing customers? How could she further digitalize the customer centre? In addition, the COVID-19 glob...Desde 8,20 €
-
Xbed: The Dual-Sharing Platform Disrupting China's Hospitality Industry
Chunmian Ge; Xiao Xiao; Ning Su; Zhihong LiCaso IVEY-9B18E009-EDirección estratégicaXbed Technology Group (Xbed), a start-up that branded itself as an online hotel platform, was founded in 2015 with the aim of addressing the changing landscape of China’s hospitality industry while coping with issues related to a customer-to-customer sharing economy model. By employing a dual-sharing model and utilizing state-of-the-art digital technologies, the company emerged as a disruptor in the market and expanded to 44 cities in China in ju...Desde 8,20 €