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Toyota Tsusho Corporation: Acquiring The French CFAO To Penetrate African Markets
Wiboon Kittilaksanawong; Mayeni GueyeCaso IVEY-9B18M002-EDirección estratégica, Iniciativa emprendedoraIn 2016, the Japanese company Toyota Tsusho Corporation (TTC) acquired the remaining shares of the French trading company Compagnie Française de l’Afrique Occidentale (CFAO), which was operating in Africa. That same year, TTC registered its first financial loss in 16 years. Several years earlier, in 2012, TTC had participated in CFAO’s equity as its majority shareholder. These strategic moves were all part of TTC’s corporate campaign Vision 2015,...Desde 8,20 €
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Tesla, Inc.: The Strategic Partnership for a New Gigafactory in China - Teaching Note
Wiboon Kittilaksanawong; Viktor Johann WinklerNota del Instructor IVEY-8B19M083-EDirección estratégicaTeaching note for product 9B19M083.Desde 0,00 €
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Toyota Tsusho Corporation: Acquiring The French CFAO To Penetrate African Markets - Teaching Note
Wiboon Kittilaksanawong; Mayeni GueyeNota del Instructor IVEY-8B18M002-EDirección estratégicaTeaching note for product 9B18M002.Desde 0,00 €
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Tata Consultancy Services Limited: The Joint Venture with Mitsubishi Corporation in Japan - Teaching Note
Wiboon Kittilaksanawong; Prageeth KrishnanNota del Instructor IVEY-8B20M048-EDirección estratégicaTeaching note for product 9B20M048.Desde 0,00 €
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Bayer-Monsanto: The Challenges of a Mega Merger
Wiboon Kittilaksanawong; Gabrielle GatéCaso IVEY-9B17M182-EDirección estratégica, FinanzasIn September 2016, German-based Bayer AG (Bayer) and U.S.-based Monsanto Company (Monsanto) agreed to merge entities to create a global leader in agriculture. The combined entity would benefit from Monsanto’s expertise in seeds and traits, and from Bayer’Desde 8,20 €
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Yves Saint Laurent: Strategic Leadership of Creative Directors
Wiboon Kittilaksanawong; Léo Guilbert; Andrew Jiro PoplawskiCaso IVEY-9B17M137-EDirección estratégica, Iniciativa emprendedoraOn April 1, 2016, fashion house Yves Saint Laurent (YSL) announced the departure of its creative director who had been responsible for successfully reviving the struggling YSL brand since 2012. Three days after this surprising departure, the company announced that its next creative director would be a relatively inexperienced, 36-year-old designer. After decades of leadership turmoil and financial instability at YSL, the incoming creative directo...Desde 8,20 €
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Brooks Sports: Competing against the Giants
Wiboon Kittilaksanawong; Andrew Jiro PoplawskiCaso IVEY-9B16M150-EDirección estratégica, Iniciativa emprendedoraBrooks Sports, Inc. (Brooks) strove to inspire and promote an active lifestyle through its innovative gear, enabling its customers to run longer, farther, and faster. The shoe company had endured a number of growths and declines in its 100 years of operations. Nearly bankrupt by 2000 because of its attempt to compete with diversified athletic brands, Brooks had finally found a strategy to compete in the sports market. Operating as an independent ...Desde 8,20 €
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Huawei-Leica Alliance: Reinventing Smartphone Photography or Building Brand Image
Wiboon Kittilaksanawong; Freddy Rocky MasonCaso IVEY-9B17M025-EDirección estratégica, Iniciativa emprendedoraIn 2016, Chinese telecommunications equipment firm Huawei Technologies Co. Ltd. (Huawei) aspired to be the world’s top smartphone manufacturer. The company had identified German camera company Leica Camera AG (Leica) as a long-term partner to reinvent Huawei’s smartphone photography to beat an influx of domestic rivals and the market leaders, Apple and Samsung. The flagship dual camera smartphone that was co-engineered by Huawei and Leica, the P9...Desde 8,20 €
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Fnac-Darty Merger: From Bidding Wars to Entity Integration
Wiboon Kittilaksanawong; Hanna TayebCaso IVEY-9B17M187-EDirección estratégica, Finanzas, Iniciativa emprendedoraIn September 2015, Groupe Fnac (Fnac), a large French retail chain, announced it had acquired long-time competitor Darty Limited (Darty) in an effort to counter competition from online retailers, particularly American e-commerce giant Amazon.com, Inc. Fnac’s first offer had been declined, but Fnac and Darty negotiated and agreed on a new offer in November 2015. Unexpectedly, in March 2016, a South African-based retail holding company, Steinhoff I...Desde 8,20 €
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Brooks Sports: Competing against the Giants - Teaching Note
Wiboon Kittilaksanawong; Andrew Jiro PoplawskiNota del Instructor IVEY-8B16M150-EDirección estratégica, Iniciativa emprendedoraTeaching note for product 9B16M150.Desde 0,00 €