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Yuser: Pitching a New Social Networking App - Teaching Note
Simon Parker; Lawrence A. PlummerNota del Instructor IVEY-8B19M063-EDirección estratégica, Iniciativa emprendedoraTeaching note for product 9B19M063.Desde 0,00 €
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SalonScale: Start-Up Customer Relationship Strategies for Niche Market Growth - Teaching Note
Simon Parker; Peter W. MorozNota del Instructor IVEY-8B21A023-EIniciativa emprendedora, MarketingTeaching note for product 9B21A023.Desde 0,00 €
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Yuser: Pitching a New Social Networking App
Simon Parker; Lawrence A. Plummer; Eunika SotCaso IVEY-9B19M063-EDirección estratégica, Iniciativa emprendedoraYuser Inc. (Yuser) was a new social networking start-up based in London, Ontario. Well-established social media platforms like Facebook and YouTube had begun to restrict social media influencers’ monetization of their user base, and this had opened an oppDesde 8,20 €
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Braze Mobility: Mobilizing Plans for Growth
Simon Parker; Vania SakelarisCaso IVEY-W28457-EDirección estratégica, Iniciativa emprendedoraIn March 2020, Canadian-based venture Braze Mobility was experiencing growth challenges. The company had commercialized an anti-collision system to enable safe wheelchair navigation, which had been well received by the US market following a fruitful collaboration with the US Department of Veterans Affairs. The chief executive officer of Braze Mobility was now facing some big decisions. Should the company continue to expand its current export mode...Desde 8,20 €
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Free Geek Toronto: Shaping a Social Enterprise
Simon Parker; Ken MarkCaso IVEY-9B17M124-EDirección estratégica, Iniciativa emprendedoraIn late 2016, the executive director of Free Geek Toronto faced a challenge. Free Geek Toronto was a social enterprise based in Toronto, Ontario. It focused on recycling electronics waste and aimed to use its business profits to expand its scope of operations and deliver on its social mission of both reducing electronics waste going to landfill and employing at-risk and marginalized individuals. As a result, the executive director purposely hired...Desde 8,20 €