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Using Effectuation to Start up a New Venture Through Instagram
Simon ParkerCaso IVEY-9B19M042-EDirección estratégica, Iniciativa emprendedoraIn January 2019, a second-year master of business administration student has come up with an idea for a new venture: sourcing products from her social contacts, using Instagram to direct traffic to her company website, and utilizing the postal service to deliver goods. Does a viable business opportunity really exist, or are there too many unknowns?Desde 8,20 €
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SACD
Simon ParkerCaso IVEY-9B11M027-EDirección estratégica, Iniciativa emprendedoraGiel Bessels is one of the three founders of a Dutch classical music record label called PentaTone Music BV, which releases all of its recordings on a high-resolution audio format called Super Audio Compact Disc (SACD). Now a decade old, PentaTone has survived the commercial failure of SACD’s launch in 1999 and the adverse market characterized by a continually shrinking demand for classical music recordings. However, the founders wish to build th...Desde 8,20 €
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Academic Entrepreneurship: Navigating Commercialization Challenges - Teaching Note
Simon Parker; Vania SakelarisNota del Instructor IVEY-W28371-EDirección estratégica, Iniciativa emprendedoraTeaching note for product W28370.Desde 0,00 €
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The Mark News
Simon Parker; Mitchell PrawCaso IVEY-9B10M056-EDirección estratégica, Iniciativa emprendedoraThe founder of a new online news site, The Mark, has launched his venture at a time of unprecedented turmoil in the newspaper industry. While he believes that his advertizing-based business model is the future face of the industry, he is yet to attract much of a readership. The founder must now decide what strategies are needed to establish his business in the competitive Canadian news landscape.Desde 8,20 €
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Lightenco: Reaching the Limits of Bootstrapping
Simon Parker; Ramasastry ChandrasekharCaso IVEY-9B19M061-EDirección estratégica, Iniciativa emprendedoraIn January 2018, the three founders of Lighting Enhancement Corporation (Lightenco), a Canadian turnkey lighting solutions enterprise, were at a crossroads. After building a successful business enterprise over seven years by relying entirely on internal fDesde 8,20 €
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Free Geek Toronto: Shaping a Social Enterprise - Teaching Note
Simon Parker; Ken MarkNota del Instructor IVEY-8B17M124-EDirección estratégicaTeaching note for product 9B17M124.Desde 0,00 €
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Entrepreneurial Leadership at Maritime Bus
Edward Gamble; Simon Parker; Peter W. Moroz; Parker Baglole; Ryan CassidyCaso IVEY-9B14C037-EFinanzas, Iniciativa emprendedora, Liderazgo y Dirección de personasAn entrepreneur in Atlantic Canada believes he has a five to six year window to capitalize on the growth of his newest venture, Maritime Bus, a passenger transportation and parcel delivery service, before his retirement. Having turned around a business that lost $12 million over the previous eight years in less than six months, he believes he has the opportunity to continue this success. However, he is unsure what strategies to follow to achieve ...Desde 8,20 €
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Braze Mobility: Mobilizing Plans for Growth - Teaching Note
Simon Parker; Vania SakelarisNota del Instructor IVEY-W28458-EDirección estratégica, Iniciativa emprendedoraTeaching note for product W28457.Desde 0,00 €
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Conexus Credit Union: Anchoring a Digital Technology Startup Ecosystem - Teaching Note
Peter W. Moroz; Simon ParkerNota del Instructor IVEY-8B20M170-EDirección estratégicaTeaching note for product 9B20M170.Desde 0,00 €
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Lightenco: Reaching the Limits of Bootstrapping - Teaching Note
Simon Parker; Ramasastry ChandrasekharNota del Instructor IVEY-8B19M061-EDirección estratégicaTeaching note for product 9B19M061.Desde 0,00 €