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Using Effectuation to Start up a New Venture Through Instagram
Simon ParkerCaso IVEY-9B19M042-EDirección estratégica, Iniciativa emprendedoraIn January 2019, a second-year master of business administration student has come up with an idea for a new venture: sourcing products from her social contacts, using Instagram to direct traffic to her company website, and utilizing the postal service to deliver goods. Does a viable business opportunity really exist, or are there too many unknowns?Desde 8,20 €
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Academic Entrepreneurship: Navigating Commercialization Challenges - Teaching Note
Simon Parker; Vania SakelarisNota del Instructor IVEY-W28371-EDirección estratégica, Iniciativa emprendedoraTeaching note for product W28370.Desde 0,00 €
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Free Geek Toronto: Shaping a Social Enterprise - Teaching Note
Simon Parker; Ken MarkNota del Instructor IVEY-8B17M124-EDirección estratégicaTeaching note for product 9B17M124.Desde 0,00 €
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Braze Mobility: Mobilizing Plans for Growth - Teaching Note
Simon Parker; Vania SakelarisNota del Instructor IVEY-W28458-EDirección estratégica, Iniciativa emprendedoraTeaching note for product W28457.Desde 0,00 €
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Lightenco: Reaching the Limits of Bootstrapping
Simon Parker; Ramasastry ChandrasekharCaso IVEY-9B19M061-EDirección estratégica, Iniciativa emprendedoraIn January 2018, the three founders of Lighting Enhancement Corporation (Lightenco), a Canadian turnkey lighting solutions enterprise, were at a crossroads. After building a successful business enterprise over seven years by relying entirely on internal fDesde 8,20 €
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Conexus Credit Union: Anchoring a Digital Technology Startup Ecosystem - Teaching Note
Peter W. Moroz; Simon ParkerNota del Instructor IVEY-8B20M170-EDirección estratégicaTeaching note for product 9B20M170.Desde 0,00 €
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The Mark News
Simon Parker; Mitchell PrawCaso IVEY-9B10M056-EDirección estratégica, Iniciativa emprendedoraThe founder of a new online news site, The Mark, has launched his venture at a time of unprecedented turmoil in the newspaper industry. While he believes that his advertizing-based business model is the future face of the industry, he is yet to attract much of a readership. The founder must now decide what strategies are needed to establish his business in the competitive Canadian news landscape.Desde 8,20 €
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Lightenco: Reaching the Limits of Bootstrapping - Teaching Note
Simon Parker; Ramasastry ChandrasekharNota del Instructor IVEY-8B19M061-EDirección estratégicaTeaching note for product 9B19M061.Desde 0,00 €
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Sofame Technologies Inc.: Reorganizing for Growth - Teaching Note
Simon Parker; Ken MarkNota del Instructor IVEY-8B17M156-EDirección estratégicaTeaching note for product 9B17M156.Desde 0,00 €
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Yuser: Pitching a New Social Networking App - Teaching Note
Simon Parker; Lawrence A. PlummerNota del Instructor IVEY-8B19M063-EDirección estratégica, Iniciativa emprendedoraTeaching note for product 9B19M063.Desde 0,00 €