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Owen Barry: Coping with Brexit Stalemate - Teaching Note
Neil Bendle; Ramasastry ChandrasekharNota del Instructor IVEY-8B20A061-EMarketingTeaching note for product 9B20A061.Desde 0,00 €
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Daily Bread Food Bank: The Adoption of Social Missions - Teaching Note
Neil Bendle; Wendy WangNota del Instructor IVEY-8B20A052-EMarketingTeaching note for product 9B20A052.Desde 0,00 €
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Visa Inc. and the Global Payments Industry
Neil Bendle; Dan HorneCaso IVEY-9B14A018-EMarketingA manager, preparing for an interview with Visa Inc., seeks to understand the nature of the global payments industry and Visa Inc.'s position within it. The case outlines the industry's history and current practice through extensive use of publicly reported information. The public information allows answers to some important questions. What does Visa Inc. do? How competitive is the industry? And what is the source of Visa Inc.'s competitive advan...Desde 8,20 €
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Snap Inc.: Becoming a “Camera Company”
Neil Bendle; Ken MarkCaso IVEY-9B19A023-EIniciativa emprendedora, MarketingIn March 2018, Snap Inc. (Snap), based in Venice, California, and commonly known as Snapchat for its application that allowed users to send photos that disappeared, was looking for ways to grow its user base in the competitive social media platform industry and to differentiate itself from the other major platforms. To do this, it was trying to position itself as a “camera” company and to become relevant to a larger target market: adults aged 25 ...Desde 8,20 €
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Pokémon Go: Virtual Invading Reality
Neil Bendle; Xiaoke XuCaso IVEY-9B17A032-EDirección estratégica, MarketingIn June 2016, the augmented reality game Pokémon GO quickly became one of the hottest topics in the world, changing both the online and offline behaviours of players. Pokémon GO was jointly developed by the San Francisco-based firm Niantic Inc. and The Pokémon Company, based in Japan, and was underwritten by the Japanese video game giant Nintendo. The game, which overlaid virtual items and creatures onto the physical world, allowed smartphone use...Desde 8,20 €