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The Alibaba Group and Online to Offline (O2O) Sales
Neil Bendle; Xin (Shane) Wang; Xiaoqian (Vivian) ChenCaso IVEY-9B15A035-EDirección estratégica, MarketingIn the fall of 2014, the Alibaba Group, an e-commerce company that operates domestic and international marketplaces and provides Internet-based services from its headquarters in Hangzhou, China, startled the world with its record-breaking initial public offering on the New York Stock Exchange. The company’s business plan differs from other major Internet companies such as Amazon and eBay by its strategies that are tailored to the particular circu...Desde 8,20 €
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Snap Inc.: Becoming a “Camera Company” - Teaching Note
Neil Bendle; Ken MarkNota del Instructor IVEY-8B19A023-EMarketingTeaching note for product 9B19A023.Desde 0,00 €
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BEworks: Experimentation in Business - Teaching Note
Neil Bendle; Katie ChenNota del Instructor IVEY-8B17A053-EMarketingTeaching note for product 9B17A053.Desde 0,00 €
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Owen Barry: Coping with Brexit Stalemate - Teaching Note
Neil Bendle; Ramasastry ChandrasekharNota del Instructor IVEY-8B20A061-EMarketingTeaching note for product 9B20A061.Desde 0,00 €
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SF Express: Data Wars - Teaching Note
Xin (Shane) Wang; Neil Bendle; Jiaxin (Crystal) Wang; Willow YangNota del Instructor IVEY-8B18E012-ETecnologías de la informaciónTeaching note for product 9B18E012.Desde 0,00 €
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Survival of the Best Fitted
Mark B. Vandenbosch; Neil Bendle; Ranjan BanerjeeArtículo IVEY-9B19TB02-EDirección estratégicaTo avoid extinction in the Age of Disruption, managers need to know that many evolutionary concepts are misapplied when used to illuminate business strategyDesde 8,20 €
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Gillette: The Best Controversy a Man Can Get - Teaching Note
Allison Johnson; Neil Bendle; Angela WangNota del Instructor IVEY-8B20A072-EMarketingTeaching note for product 9B20A072.Desde 0,00 €
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Impossible Foods, Beyond Burgers, and Plant-Based Meat
Neil BendleCaso IVEY-9B20A044-EMarketingIn 2019, a small investor was reviewing her portfolio mix, which included quick-service restaurants. During her research, she learned of new-product launches by two companies: Impossible Foods and Beyond Meat. Both companies produced plant-based productsDesde 8,20 €
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Daily Bread Food Bank: The Adoption of Social Missions - Teaching Note
Neil Bendle; Wendy WangNota del Instructor IVEY-8B20A052-EMarketingTeaching note for product 9B20A052.Desde 0,00 €
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Analyzing the Success of “Retailers”
Neil Bendle; Xin (Shane) WangEjercicio IVEY-9B15A045-EMarketingKelsey, a newly minted MBA hired by a firm that provides analysis of companies, has been given a task to present an assessment of six very different firms described by her manager as “retailers.” She has been given the performance details of these companies and is expected to quickly analyze the metrics related to the firms’ performance, such as return on assets, inventory turns and staff productivity. Her manager also wants her to assess and com...Desde 8,20 €