Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
David E. White: Executive Direct Line
Elizabeth M.A. Grasby; Gregory CritchleyCaso IVEY-9B15A017-EMarketingThe owner of a fine-menswear store needs to make some crucial decisions regarding his own new line of made-to-measure clothing. He has to decide how to best market a new line and make decisions regarding the target market, product, placement and promotion.Desde 8,20 €
-
The Toronto Ultimate Club
Elizabeth M.A. Grasby; Jamie HyodoCaso IVEY-9B09A029-EMarketingThe general manager of a not-for-profit Ultimate Frisbee club seeks a marketing strategy to increase membership. For-profit clubs had claimed an ever-growing portion of the market, and the general manager has been asked to review current offerings in the marketplace and to develop a formal marketing plan that would ensure the club's viability in the coming years.Desde 8,20 €
-
Marble Slab Creamery: A Grand Occasion
Elizabeth M.A. Grasby; Renee ZatzmanCaso IVEY-9B09A034-EMarketingThe franchise owner of a Marble Slab Creamery (Marble Slab) in Ontario must submit a grand opening proposal to franchise headquarters in Calgary, Alberta, in two weeks' time. This proposal is to include her chosen target market, the franchise location and decisions made regarding product variety and pricing. The franchise owner also has to decide how best to allocate her $10,000 promotional budget to gain exposure and bring customers into her sto...Desde 8,20 €
-
Bake Me a Cake
Elizabeth M.A. Grasby; Ian DunnCaso IVEY-9B13B001-EContabilidad y control, Iniciativa emprendedoraThe sole proprietor of a small cake-baking and cake-decorating business needs to make some decisions regarding the company’s future. The company’s growth has brought new challenges including possible space constraints. The desire to improve profitability and to take the business to the next level leads the owner to consider increasing prices and the development of a new advertising strategy.Desde 8,20 €
-
Grocery Checkout Inc. (GCO)
Elizabeth M.A. Grasby; Eric JanssenCaso IVEY-9B11M044-EDirección estratégicaGrocery Checkout Inc., an online grocery delivery service, had experienced dramatic growth since its founding in 2005, but investors were pressuring the chief executive officer (CEO) for even faster growth. An improved distribution network and order fulfillment system meant that GCO could handle a greater volume of customers. The CEO considered a number of growth options, including a sell option, and needed to decide which would best fit GCO and ...Desde 8,20 €
-
SaskTel
Elizabeth M.A. Grasby; Marsha WatsonCaso IVEY-9B09A009-EMarketingThe executive committee of SaskTel had recently approved a proposal to launch its LifeState health monitoring system to the Canadian marketplace. The company's senior director of marketing must develop a marketing plan, including distribution and promotion, for the proposed product launch in six months' time. She will have to make decisions quickly in order to present a proposal to the executive committee within two weeks.Desde 8,20 €
-
Bambooya Corporation
Elizabeth M.A. Grasby; Emily SaundersCaso IVEY-9B08B010-EContabilidad y controlThe sole shareholder of a Newmarket, Ontario, bamboo wholesaler wants to complete all necessary accounting transactions in order to determine the fiscal 2007 results. Students are required to record all opening balances, the necessary transactions, and adjusting and closing entries. The case is a comprehensive one wherein the required transactions involve cash, accounts receivable (including write-offs, recoveries and bad debts), retail inventory...Desde 8,20 €
-
Everything Rattan Inc.
John F. Graham; Anne M. Martin; David C. Shaw; Elizabeth M.A. GrasbyCaso IVEY-9B12N008-EFinanzasEverything Rattan has approached its bank for a loan. The bank needs to analyze the loan request and prepare a collateral analysis for the situation.Desde 8,20 €
-
Rameco Distribution
Elizabeth M.A. Grasby; Alexander (A.J.) MillerCaso IVEY-9B14B010-EContabilidad y controlThe founding partners of this small company must decide whether to use a distributor to sell their products or continue to be their own sales representatives. The company sold a variety of environmentally friendly pens made from recycled paper, often used for fundraising efforts or company promotions. The partners had little access to capital, so they needed to consider the profitability and cash requirement of the alternatives and financing opti...Desde 8,20 €
-
Thaifoon Restaurant
Elizabeth M.A. Grasby; Anuj ChandaranaCaso IVEY-9B07B001-EContabilidad y control, Iniciativa emprendedoraA young entrepreneur with a family background in the Thai restaurant business considers whether to open his own Thai restaurant. Students are asked to assess his capabilities as a restaurant manager/owner. Students must perform a qualitative size-up of the market and examine whether the chosen location is a good fit. A seating plan is to be designed as well. Students are to project an income statement and balance sheet and determine the impact on...Desde 8,20 €