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David E. White: Executive Direct Line
Elizabeth M.A. Grasby; Gregory CritchleyCaso IVEY-9B15A017-EMarketingThe owner of a fine-menswear store needs to make some crucial decisions regarding his own new line of made-to-measure clothing. He has to decide how to best market a new line and make decisions regarding the target market, product, placement and promotion.Desde 8,20 €
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Comfort Remote Site Services Ltd.
Elizabeth M.A. Grasby; Jimmy WangCaso IVEY-9B18M105-EDirección estratégicaComfort Remote Site Services Ltd. (Comfort) was a remote-site food service company based in Oakville, Ontario. The chairman and chief executive officer (CEO) of Comfort was preparing a bid for the catering, housekeeping, and janitorial services for the Gregory Mine, an iron ore mine owned by Yellowstone Mining and located 320 kilometres north of Yukon, Canada. The remote food services industry involved a highly competitive bidding (often closed) ...Desde 8,20 €
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SaskTel
Elizabeth M.A. Grasby; Marsha WatsonCaso IVEY-9B09A009-EMarketingThe executive committee of SaskTel had recently approved a proposal to launch its LifeState health monitoring system to the Canadian marketplace. The company's senior director of marketing must develop a marketing plan, including distribution and promotion, for the proposed product launch in six months' time. She will have to make decisions quickly in order to present a proposal to the executive committee within two weeks.Desde 8,20 €
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Everything Rattan Inc.
John F. Graham; Anne M. Martin; David C. Shaw; Elizabeth M.A. GrasbyCaso IVEY-9B12N008-EFinanzasEverything Rattan has approached its bank for a loan. The bank needs to analyze the loan request and prepare a collateral analysis for the situation.Desde 8,20 €
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Prelko Marketing Systems Inc. - Teaching Note
Elizabeth M.A. Grasby; Eli GladstoneNota del Instructor IVEY-8B12B004-EContabilidad y controlTeaching note for product 9B12B004.Desde 0,00 €
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Tempest Tech Incorporated - Teaching Note
Elizabeth M.A. Grasby; Karim MashnukNota del Instructor IVEY-8B12B007-EContabilidad y controlTeaching note for product 9B13B007.Desde 0,00 €
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Damn Heels (B)
Elizabeth M.A. Grasby; Nadine RamrattanCaso IVEY-9B11B020-EContabilidad y control, Iniciativa emprendedora, MarketingThis case is a supplement to Damn Heels (A).Desde 5,74 €
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Foxy Originals: The Online Expansion - Teaching Note
Elizabeth M.A. Grasby; Jessica WelshNota del Instructor IVEY-8B16B003-EContabilidad y controlTeaching note for product 9B16B003.Desde 0,00 €
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Alrich Farms: Cash Flow Analysis - Teaching Note
Elizabeth M.A. Grasby; Richard BloomfieldNota del Instructor IVEY-8B17B008-EContabilidad y controlTeaching note for product 9B17B008.Desde 0,00 €
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Style Inc.: Fine Bespoke Tailoring - Teaching Note
Elizabeth M.A. Grasby; Richard BloomfieldNota del Instructor IVEY-8B17B018-EContabilidad y controlTeaching note for product 9B17B018.Desde 0,00 €