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David E. White: Executive Direct Line
Elizabeth M.A. Grasby; Gregory CritchleyCaso IVEY-9B15A017-EMarketingThe owner of a fine-menswear store needs to make some crucial decisions regarding his own new line of made-to-measure clothing. He has to decide how to best market a new line and make decisions regarding the target market, product, placement and promotion.Desde 8,20 €
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Everything Rattan Inc.
John F. Graham; Anne M. Martin; David C. Shaw; Elizabeth M.A. GrasbyCaso IVEY-9B12N008-EFinanzasEverything Rattan has approached its bank for a loan. The bank needs to analyze the loan request and prepare a collateral analysis for the situation.Desde 8,20 €
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SaskTel
Elizabeth M.A. Grasby; Marsha WatsonCaso IVEY-9B09A009-EMarketingThe executive committee of SaskTel had recently approved a proposal to launch its LifeState health monitoring system to the Canadian marketplace. The company's senior director of marketing must develop a marketing plan, including distribution and promotion, for the proposed product launch in six months' time. She will have to make decisions quickly in order to present a proposal to the executive committee within two weeks.Desde 8,20 €
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Prelko Marketing Systems Inc. - Teaching Note
Elizabeth M.A. Grasby; Eli GladstoneNota del Instructor IVEY-8B12B004-EContabilidad y controlTeaching note for product 9B12B004.Desde 0,00 €
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Tempest Tech Incorporated - Teaching Note
Elizabeth M.A. Grasby; Karim MashnukNota del Instructor IVEY-8B12B007-EContabilidad y controlTeaching note for product 9B13B007.Desde 0,00 €
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Damn Heels (B)
Elizabeth M.A. Grasby; Nadine RamrattanCaso IVEY-9B11B020-EContabilidad y control, Iniciativa emprendedora, MarketingThis case is a supplement to Damn Heels (A).Desde 5,74 €
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Foxy Originals: The Online Expansion - Teaching Note
Elizabeth M.A. Grasby; Jessica WelshNota del Instructor IVEY-8B16B003-EContabilidad y controlTeaching note for product 9B16B003.Desde 0,00 €
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Alrich Farms: Cash Flow Analysis - Teaching Note
Elizabeth M.A. Grasby; Richard BloomfieldNota del Instructor IVEY-8B17B008-EContabilidad y controlTeaching note for product 9B17B008.Desde 0,00 €
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Style Inc.: Fine Bespoke Tailoring - Teaching Note
Elizabeth M.A. Grasby; Richard BloomfieldNota del Instructor IVEY-8B17B018-EContabilidad y controlTeaching note for product 9B17B018.Desde 0,00 €
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442 McAdam - Teaching Note
Elizabeth M.A. Grasby; Jessica WelshNota del Instructor IVEY-8B16B010-EContabilidad y controlTeaching Note for product 9B16B010.Desde 0,00 €