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BreadTalk Group: Transformation through Talent and Technology
Jean Lee; Rebecca Chung; Leah TanCaso IVEY-9B21C008-ELiderazgo y Dirección de personasFounded in 2000, with its headquarters in Singapore, BreadTalk Group Limited used a creative lifestyle concept to attract consumers who were accustomed to viewing bread as inexpensive, basic food. In 2003, the company founder and chairman achieved his goal of listing the company on the Singapore stock exchange to raise capital for scaling up operations. By mid-2018, the company had grown to become a regional, multi-brand food and beverages enterp...Desde 8,20 €
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Wensli Silk: Succession and International Luxury Branding - Teaching Note
Jean Lee; Rebecca ChungNota del Instructor IVEY-8B16C023-ELiderazgo y Dirección de personasTeaching Note for product 9B16C023.Desde 0,00 €
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BreadTalk Group: Transformation through Talent and Technology - Teaching Note
Jean Lee; Rebecca Chung; Leah TanNota del Instructor IVEY-8B21C008-ELiderazgo y Dirección de personasTeaching note for product 9B21C008.Desde 0,00 €
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Xiangdu: Succession of Entrepreneurial Spirit
Jean Lee; Liman ZhaoCaso IVEY-9B18C002-EIniciativa emprendedora, Liderazgo y Dirección de personasThis case discusses the question of the inheritance of power and entrepreneurial spirit in the family run Xinjiang Yier High Technique Agriculture Company and its wine brand and subsidiary Xinjiang Xiangdu Winery Co. Ltd. (Xiangdu). In 1998, the company’s founder took her family to break new ground for growing grapes in the vast expanse of the Gobi Desert. In 2002, she founded Xiangdu, and the company’s focus gradually shifted from grape growing ...Desde 8,20 €