Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCaso IVEY-9B14M027-EDirección estratégicaHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Desde 8,20 €
-
C&F Consulting, Inc.
Alison Konrad; Ken MarkCaso IVEY-9B14C024-ELiderazgo y Dirección de personasIn July 2009, C&F Consulting, Inc., based in Toronto, sends a team of five brand strategists to work with a client in China on marketing and advertising for a car brand specific to the North American market. The team, consisting of four men and one woman, often meet for dinner after their day’s work, which consists of conducting a crash course in North American-style marketing for the Chinese client’s cohort of new recruits. The woman feels that ...Desde 8,20 €
-
ReedTrek Manufacturing (C)
Jane M. Howell; Ken MarkCaso IVEY-9B12C053-EDirección estratégica, Liderazgo y Dirección de personasThis is a supplement to ReedTrek Manufacturing (A) 9B12C051.Desde 5,74 €
-
New York Bakery (C)
David Loree; Ken MarkCaso IVEY-9B10C023C-EIniciativa emprendedora, Liderazgo y Dirección de personasA technical consultant is travelling to New York Bakery, and eastern U.S. confectionery company that is under bankruptcy protection. The consultant's task is to assess New York Bakery's readiness for the installation of a new payroll system, which will help it move through the bankruptcy process. By his first week on the job, the consultant realizes that his task is greater than he imagined. In trying to help the organization prepare for the chan...Desde 5,74 €
-
Volvo Construction Equipment: Managing a Plant Closure (C)
Mary Weil; Ken MarkCaso IVEY-9B13M020-EDirección estratégicaThis is a supplement to Volvo Construction Equipment: Managing a Plant Closure (A), product 9B13M018. To be used with (9B13M018, 9B13M019).Desde 5,74 €
-
Christie Digital: Maximizing the Digital Cinema Opportunity (C)
Mark B. Vandenbosch; Ken MarkCaso IVEY-9B12A046-EMarketingThis is a supplement to Christie Digital: Maximizing the Digital Cinema Opportunity (A).Desde 5,74 €
-
New York Bakery (E)
David Loree; Ken MarkCaso IVEY-9B10C023E-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasA technical consultant is travelling to New York Bakery, and eastern U.S. confectionery company that is under bankruptcy protection. The consultant's task is to assess New York Bakery's readiness for the installation of a new payroll system, which will help it move through the bankruptcy process. By his first week on the job, the consultant realizes that his task is greater than he imagined. In trying to help the organization prepare for the chan...Desde 5,74 €
-
Merging Esso Iceland and Bilanaust (C)
Gerard Seijts; Ken MarkCaso IVEY-9B10C018-EDirección estratégica, Liderazgo y Dirección de personasBy December 2006, Hermann Gudmundsson (the chief executive officer of both Esso Iceland and Bilanaust) had spent the past 10 months evaluating the strengths and weaknesses of both organizations, and determined that the best approach going forward would be to, "consider creating a new organization with a new structure and a new brand name." He weighed the advantages, disadvantages and costs of either retaining two separate companies and their asso...Desde 5,74 €
-
The North West Company (C): Human Resources
Mary M. Crossan; Stephen R. Foerster; Ken MarkCaso IVEY-9B07C024-EIniciativa emprendedora, Liderazgo y Dirección de personasThe North West Company cases allow students to take a cross-enterprise leadership approach in looking at the dilemma facing the president and chief executive officer of The North West Company (North West), a food and general merchandise retailer operating primarily in Northern Canada. In early 2003, North West had negotiated a master franchisor agreement with Giant Tiger Stores Limited (Giant Tiger) with the objective of opening stores west of Wi...Desde 5,74 €
-
Merging Esso Iceland and Bilanaust (E)
Gerard Seijts; Ken MarkCaso IVEY-9B10C020-EDirección estratégica, Liderazgo y Dirección de personasBy the end of 2007, Hermann Gudmundsson (the chief executive officer of N1) created from the merger between Esso Iceland and Bilanaust) was focused on building trust within his organization. By involving employees in decision-making, N1 had received valuable suggestions on effective business operations. But Gudmundsson had noted a lack of chemistry between employees of the two former firms, and thought that a stumbling block to better relations w...Desde 5,74 €