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C&F Consulting, Inc.
Alison Konrad; Ken MarkCaso IVEY-9B14C024-ELiderazgo y Dirección de personasIn July 2009, C&F Consulting, Inc., based in Toronto, sends a team of five brand strategists to work with a client in China on marketing and advertising for a car brand specific to the North American market. The team, consisting of four men and one woman, often meet for dinner after their day’s work, which consists of conducting a crash course in North American-style marketing for the Chinese client’s cohort of new recruits. The woman feels that ...Desde 8,20 €
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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCaso IVEY-9B14M027-EDirección estratégicaHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Desde 8,20 €
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New York Bakery (F)
David Loree; Ken MarkCaso IVEY-9B10C023F-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasA technical consultant is travelling to New York Bakery, and eastern U.S. confectionery company that is under bankruptcy protection. The consultant's task is to assess New York Bakery's readiness for the installation of a new payroll system, which will help it move through the bankruptcy process. By his first week on the job, the consultant realizes that his task is greater than he imagined. In trying to help the organization prepare for the chan...Desde 5,74 €
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Merging Esso Iceland and Bilanaust (F)
Gerard Seijts; Ken MarkCaso IVEY-9B10C021-EDirección estratégica, Liderazgo y Dirección de personasBy October 2008, the merger of Esso Iceland and Bilanaust into the new company N1 was considered a success. Earnings before interest, taxes, depreciation and amortization (EBITDA) was on its way to doubling in three years, and cross-selling was gaining traction. But N1's plans were under threat of derailing due to a looming currency crisis. In October 2008, the Icelandic banking sector collapsed. Gudmundsson called upon his team to determine what...Desde 5,74 €
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New York Bakery (E)
David Loree; Ken MarkCaso IVEY-9B10C023E-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasA technical consultant is travelling to New York Bakery, and eastern U.S. confectionery company that is under bankruptcy protection. The consultant's task is to assess New York Bakery's readiness for the installation of a new payroll system, which will help it move through the bankruptcy process. By his first week on the job, the consultant realizes that his task is greater than he imagined. In trying to help the organization prepare for the chan...Desde 5,74 €
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Merging Esso Iceland and Bilanaust (E)
Gerard Seijts; Ken MarkCaso IVEY-9B10C020-EDirección estratégica, Liderazgo y Dirección de personasBy the end of 2007, Hermann Gudmundsson (the chief executive officer of N1) created from the merger between Esso Iceland and Bilanaust) was focused on building trust within his organization. By involving employees in decision-making, N1 had received valuable suggestions on effective business operations. But Gudmundsson had noted a lack of chemistry between employees of the two former firms, and thought that a stumbling block to better relations w...Desde 5,74 €
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Industrial Accessories Ltd.
James E. Hatch; Ken MarkCaso IVEY-9B08N024-EFinanzas, Iniciativa emprendedoraThe president of Industrial Accessories Ltd. (IAL) was preparing for a meeting to consider a management buyout of IAL. IAL was a privately owned maker of attachments for construction vehicles based in British Columbia, Canada. IAL was founded in 1970 by Gerald Stone, now chairman and CEO of IAL. Stone had decided to sell IAL because of health problems. Because he had no suitable heirs to take on leadership of the company, the president and three ...Desde 8,20 €
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Lululemon Athletica: Pitching an IPO
Larry Wynant; James E. Hatch; Ken MarkCaso IVEY-9B11N012-EFinanzasThe managing director at a major investment bank is preparing his team for a visit to Lululemon Athletica, a yoga-inspired athletic apparel company. The investment bank has been following Lululemon’s development over the past few years and is impressed by the company’s unique positioning and rapid growth. The bank believes that there is a window of opportunity for Lululemon’s founder and private equity investors to either undertake an initial pub...Desde 8,20 €
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Granite Apparel: Funding an Expansion (French Version)
James E. Hatch; Larry Wynant; Ken MarkCaso IVEY-9B10NF028-EFinanzasThe chief financial officer of Granite Apparel is trying to determine which of the three fundraising options is optimal for Granite Apparel to finance a projected rapid growth strategy. The three options are an initial public offering of equity, a privately placed debt issue and a private placement of preferred shares.Desde 8,20 €
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Granite Apparel: Funding an Expansion
James E. Hatch; Larry Wynant; Ken MarkCaso IVEY-9B10N028-EFinanzasThe chief financial officer of Granite Apparel is trying to determine which of the three fundraising options is optimal for Granite Apparel to finance a projected rapid growth strategy. The three options are an initial public offering of equity, a privately placed debt issue and a private placement of preferred shares.Desde 8,20 €